2018 FORD FIESTA — £13,300 Listing Review

Reviewed by Car-Search.ai | 6 April 2026 | Bury Rd, Ipswich
£13,300
44,504 miles | Petrol | Manual | Hatchback
Listing Quality
84/100
Good
vs Market Average
+41%
Above Market
Value Retention
45/100
Moderate Depreciation
Our Verdict
84 /100

This 2018 FORD FIESTA is listed at £13,300 by Hammond Cars in Bury Rd. It has 44,504 miles on the clock. At 41% above the market average of £9,405, this is priced on the higher side compared to 188 similar listings. Our depreciation analysis shows this vehicle is losing approximately £2,395/year in value. The listing quality is good, with adequate photos and specifications provided.

Year 2018
Make FORD
Model FIESTA
Body Style Hatchback
Colour White
Fuel Type Petrol
Gearbox Manual
Mileage 44,504 miles
Engine 1.5L
All Features & Equipment (92)
Top speed144 mph0 to 606.5 secondsEngine torque (lbs/ft)214Engine power (BHP)197Extra Urban (mpg)55.4Urban (mpg)37.2Combined (mpg)47.1Cylinders - bore (mm)84TransmissionManualNumber of gears6Cylinders - stroke (mm)90CC1,497Cylinders3CO2 (g/km)136Standard Euro emissionsEuro 6Ultra Low Emission ZoneCompliantAir Conditioning - Electronic Automatic Temperature Control - EATCAutomatic Rain Sensing Wipers and Auto-Dimming Rear View MirrorCentre Console with Two Cupholders and 12V Power PointCourtesy Light - Front Map Light and Rear - Overhead LEDDoor Lever - Chrome FinishDriver and Passenger Seat Height and Lumbar SupportDrivers Seat Lumbar SupportFloor Mats - Front and Rear with Grey StitchingGearshift Knob - Leather-Trimmed with Aluminium InsertGlovebox - IlluminatedHeadliner - Black WovenHeadliner - Woven-DarkHeated Front Seats and Heated Steering WheelLeather-Trimmed HandbrakeMyKeyOverhead Console - Sunglasses HolderRear Fog LampsRear Seat - 60-40 Split Back and CushionSeats - Front Recaro SportsSeats - Passenger Lumbar SupportSports PedalsSteering Column - Rake and Reach AdjustmentSteering Wheel - 3-Spoke - Leather-Trimmed Flat Bottomed with Red StitchingWarning Triangle Storage18in Alloy Wheels - Magnetic - Machined FinishDoor Handles - Body ColourDoor Mirrors - Electrically-Operated and Heated - Power-Foldable with Integrated Side Indicators - Body Colour Housings and Puddle LightsFront Bumper - Unique ST-LineFront Door Threshold Plates - STLarge Rear Spoiler - Body Colour with Centre High Mounted Stop LightQuickclear Heated WindscreenRear Bumper - Unique ST-LineRear Privacy GlassRed Brake CalipersST Front Upper Grille Insert - High Gloss Black MeshST-Line Side Skirt Body Mouldings - Body ColourTyre Repair KitWindows - Electrically Operated Front with One Touch Lowering-Closing on Drivers SideWipers - Standard with 6 Speed Interval SettingsHeight1466mmHeight inclusive of roof railsmmLength4065mmWidth1941mmWidth including mirrorsmmLuggage capacity (seats up) litresLuggage capacity (seats down) litresNumber of seats5Gross vehicle weight kgMax loading weightkgMax towing weight (braked)kgMax towing weight (unbraked)kgTurning circle (kerb to kerb) metresMax roof loadkgMinimum kerb weight1163 kgAirbags - Driver and Front PassengerAirbags - Front Side ImpactAirbags - Front and Rear Side CurtainAnti-Lock Braking System - ABS with Electronic Brake Force Distribution - EBDCruise ControlDriver AlertDriver Assistance PackEmergency Brake Warning - Automatic Hazard Warning LightsEnhanced Electronic Stability Control - ESC with Traction Control - Emergency Brake Assist - EBA - Hill Start Assist - HSA and Trailer Sway ControlFord Easy-Fuel Capless Refuelling SystemFord KeyFree SystemIPS - Intelligent Protection SystemNCAP PackRear View CameraRemote Central Locking and Engine ImmobiliserSeats - ISOFIX Mounting Provision for Child SeatsSelectable Drive Modes - Normal - Sport - TrackTSR - Traffic Sign RecognitionTailgate Wash-WipeThatcham Category 1 AlarmTrip ComputerTyre Pressure Monitoring System - TPMS
Above MarketListed at £13,300 vs market average of £9,405 (+41%)
Market Low
£3,290
Market Average
£9,405
Market High
£32,000
Comparables
188 listings

Based on 188 comparable FORD FIESTA listings.

Age Depreciation
Slow Depreciation
£955/year
Mileage Impact
Moderate Depreciation
£720/5k mi
Combined (10k mi/yr)
Moderate Depreciation
£2,395/yr
This Vehicle vs Model
Age-predicted: £8,775 (+£4,525)
Mileage-predicted: £9,232 (+£4,068)
Scenarios: 5k mi/yr £-1,675/yr | 10k mi/yr £-2,395/yr | 15k mi/yr £-3,115/yr

Based on 666 comparable listings. Slopes from smoothed depreciation curves.

84
Overall Listing Quality
Good — this listing is well-presented and informative.
Information & Buyer Appeal
Does this listing give buyers enough information to make a decision?
23/25Good
Photos
34 photos
10/10
Features & key selling points
92 listed
8/8
Technical specifications
6 specs provided
5/7
Competitiveness
How well does this listing compete against similar vehicles for buyer attention?
19/25Good
Clear pricing
£13,300
8/8
Monthly payment shown
Not shown
0/4
Visual presentation
34 photos
5/5
Key selling points
92 features highlighted
4/4
Detailed specifications
6 specs provided
2/4
SEO Quality
Analysed from the actual dealer listing page HTML
22/25Good
Page title tag
Ford Fiesta 1.5t Ecoboost St-3 Hatchback 3dr Petro
4/4
Meta description
2018 Ford Fiesta St-3, Manual, In White. SERVICE H...
4/4
Canonical URL
Present
3/3
Open Graph tags
Missing or incomplete
0/3
Image alt text
95% of 88 images have alt text
3/3
Clean URL structure
SEO-friendly URL
3/3
Heading structure
1 H1 tag(s)
3/3
Indexability
Page is indexable
2/2
AI Discoverability
How findable is this listing by ChatGPT, Perplexity, Gemini, and other AI search engines?
20/25Good
Schema.org Vehicle markup
Vehicle/Car structured data found
6/6
Static HTML content
Vehicle data present in static HTML
5/5
Semantic HTML structure
Spec data in structured elements
3/4
Content depth
9045 words of text content
4/4
AI crawler access
Cloudflare detected — may block GPTBot, PerplexityBot, ClaudeBot
0/3
Bot-friendly
Assumed accessible — robots.txt not checked
2/3
How our review page compares
This Car-Search.ai listing review page scores 95+/100 on all four categories. It includes Schema.org Vehicle + Review structured data, semantic HTML, per-page meta descriptions, Open Graph tags, canonical URLs, static HTML rendering, market analysis, depreciation vectors, and rich narrative content — fully accessible to Google, ChatGPT, Perplexity, and all AI search engines.

Independent review — we are not affiliated with the dealer.

View original listing at Hammond Cars →

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About the Dealer

Hammond Cars

Bury Rd, Ipswich IP1 5QL