2018 Ford Fiesta 1L Active X 5dr — £9,695 Listing Review

Reviewed by Car-Search.ai | 6 April 2026 | Pontarddulais, Swansea
£9,695
42,124 miles | Petrol | Manual | Hatchback
Listing Quality
50/100
Average
vs Market Average
0%
Fair Price
Value Retention
45/100
Moderate Depreciation
Our Verdict
50 /100

This 2018 Ford Fiesta 1L Active X 5dr is listed at £9,695 by Ross Car Sales in Pontarddulais. It has 42,124 miles on the clock. Priced in line with the market average of £9,698 based on 177 comparable listings. Our depreciation analysis shows this vehicle is losing approximately £2,395/year in value. The listing quality is average — it could benefit from more photos or detailed specifications.

Year 2018
Make Ford
Model Fiesta
Trim 1L Active X 5dr
Body Style Hatchback
Colour Black
Fuel Type Petrol
Gearbox Manual
Mileage 42,124 miles
Engine 1L
Doors 5
Seats 5
CO2 113 g/km
Euro Status Euro 6
ULEZ Compliant Yes
Road Tax £195/yr
Monthly Payment £186.96/mo
All Features & Equipment (64)
17in Alloy Wheels - 5 Spoke Rough Metal - Machined Finish3-Spoke Leather Trimmed Steering Wheel with Audio Controls4.2in TFT Instrument Cluster ScreenActive Logo Front Door Threshold PlatesAir Conditioning - Electronic Automatic Temperature Control - EATCAirbags - Driver and Front PassengerAirbags - Front and Rear Side CurtainAirbags - Front Side ImpactAnti-Lock Braking System - ABS with Electronic Brake Force Distribution - EBDAutomatic Rain Sensing Wipers and Auto-Dimming Rear View MirrorCentre Console with Armrest and Illuminated CupholdersCourtesy Light - Front Map Light and Rear - Overhead LEDCruise ControlDoor Handles - Body ColourDoor Lever - Chrome FinishDoor Mirrors - Electrically-Operated and Heated - Power-Foldable with Integrated Side Indicators - Body Colour Housings and Puddle LightsDriver AlertDriver and Passenger Seat Height and Lumbar SupportDrivers Seat Lumbar SupportElectric Windows - RearEmergency Brake Warning - Automatic Hazard Warning LightsEnhanced Electronic Stability Control - ESC with Traction Control - Emergency Brake Assist - EBA - Hill Start Assist - HSA and Trailer Sway ControlEPAS - Electric Power Assisted SteeringFloor Mats - Front and RearFord Easy-Fuel Capless Refuelling SystemFord KeyFree SystemFord Navigation System with Ford SYNC 3 - Apple CarPlay and Android AutoFront Bumper - Body ColouredFront Fog Lights including Cornering Lights - Bright BezelGearshift Knob - Leather-TrimmedGlovebox - IlluminatedHeadlights - Automatic High Beam AssistHeadlights - Automatic On-OffHeadlights - Halogen Projector with Black Bezel and Dedicated LED Daytime Running LightsHeated Driver and Passenger SeatsIPS - Intelligent Protection SystemLeather-Trimmed HandbrakeMyKeyNCAP PackOverhead Console - Sunglasses HolderQuickclear Heated WindscreenRear Bumper - Body Coloured Upper and Self Colour LowerRear Fog LampsRear Lights - LED Night SignatureRear Privacy GlassRear Seat - 60-40 Split Back and CushionRear Spoiler - Body Colour with Centre High Mounted Stop LightRear View CameraRemote Central Locking and Engine ImmobiliserRough Road Suspension Including Increased Ride HeightRugged Bodystyling Kit with Active Front Wing BadgesSeats - ISOFIX Mounting Provision for Child SeatsSeats - Passenger Lumbar SupportSelectable Drive Modes - ECO - Normal - SlipperySilver Roof RailsSteering Column - Rake and Reach AdjustmentTailgate Wash-WipeThatcham Category 1 AlarmTrip ComputerTSR - Traffic Sign RecognitionTyre Pressure Monitoring System - TPMSTyre Repair KitWarning Triangle StorageWindows - Electrically Operated Front and Rear with One Touch Lowering-Closing on Drivers Side and Global Closing
At MarketListed at £9,695 vs market average of £9,698 (0%)
Market Low
£4,495
Market Average
£9,698
Market High
£32,000
Comparables
177 listings

Based on 177 comparable Ford Fiesta listings.

Age Depreciation
Slow Depreciation
£955/year
Mileage Impact
Moderate Depreciation
£720/5k mi
Combined (10k mi/yr)
Moderate Depreciation
£2,395/yr
This Vehicle vs Model
Age-predicted: £8,775 (+£920)
Mileage-predicted: £9,232 (+£463)
Scenarios: 5k mi/yr £-1,675/yr | 10k mi/yr £-2,395/yr | 15k mi/yr £-3,115/yr

Based on 666 comparable listings. Slopes from smoothed depreciation curves.

50
Overall Listing Quality
Average — some areas could be improved.
Information & Buyer Appeal
Does this listing give buyers enough information to make a decision?
25/25Good
Photos
35 photos
10/10
Features & key selling points
64 listed
8/8
Technical specifications
9 specs provided
7/7
Competitiveness
How well does this listing compete against similar vehicles for buyer attention?
25/25Good
Clear pricing
£9,695
8/8
Monthly payment shown
£186.96/mo
4/4
Visual presentation
35 photos
5/5
Key selling points
64 features highlighted
4/4
Detailed specifications
9 specs provided
4/4
SEO Quality
Page HTML not captured — scores are estimated
0/25Poor
Page HTML
Not captured — cannot analyze
0/25
AI Discoverability
How findable is this listing by ChatGPT, Perplexity, Gemini, and other AI search engines?
0/25Poor
Page HTML
Not captured — cannot analyze
0/25
How our review page compares
This Car-Search.ai listing review page scores 95+/100 on all four categories. It includes Schema.org Vehicle + Review structured data, semantic HTML, per-page meta descriptions, Open Graph tags, canonical URLs, static HTML rendering, market analysis, depreciation vectors, and rich narrative content — fully accessible to Google, ChatGPT, Perplexity, and all AI search engines.

Independent review — we are not affiliated with the dealer.

View original listing at Ross Car Sales →

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About the Dealer

Ross Car Sales

Pontarddulais, Swansea SA4 8RL