CarSearch AI · the complete dealer website

The most advanced car dealership website ever created.

A six-minute presentation of the website we build for car dealerships.

car-search.ai/presentation
Our guide, ready to present the dealer website
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One company for your whole online presence Your stock, your branding, your rules UK and US dealerships
Our lead product · the complete dealer website

A whole dealer website, built around AI

Not a chat bolted onto an old site: a whole dealer website built around AI, with your stock, your branding and your rules. It has an AI of its own that sees what the customer sees and guides them through the site, and every page is readable by the assistants buyers now ask: ChatGPT, Claude, Perplexity, Copilot and Google's AI answers.

  • Search in the buyer's own words, with "our AI understood" shown on the page.
  • Viewings, test drives and service bookings from the page or the chat; a six-digit email code signs the customer in without leaving the conversation.
  • Part exchange from photos: the dashboard gives the mileage and the plate the registration, nobody types them.
  • A video advert on every listing, every photo read and captioned, and every lead by email with the AI's summary.
your-dealership.example · the complete website
The complete dealer website on a desktop and a phone: an AI on every page, every page complete for assistants, bookings and part exchange from the page or the chat

Why it is the most advanced

Ten reasons

Each one is explained on the dealer website page, with the live site's screenshots and a short video.

What we offer

Six things, from one company

The complete dealer website has all of it built in. Or start with one piece on the website you have and add the rest when you are ready: they are built to work together, and each one works on its own.

Which one is for you

Three kinds of dealership, three places to start

I have a website and I am happy with it. Keep it. Add the AI chat assistant, make the website visible to AI assistants and search engines, and switch on the marketing.
I want a new website. The complete dealer website has all of it built in from the first page: the chat, the search, the bookings, the part exchange, the videos, the garage.
I build websites for dealerships. The partner platform puts the same AI on every dealer site you support, styled to your brand, with each dealership kept separate.
The AI chat assistant

A salesperson who knows every car in stock, on the website you already have

Buyers type the way they talk: "a 7-seater under 20k, automatic". The assistant answers from your stock only, shows the cars with their photos, explains features in plain words, and offers the next step at the right moment.

  • Answers only from your cars; it never sends a buyer to another dealer.
  • Shows what it understood, so the buyer sees why each car is there.
  • Offers a viewing or a test drive when the buyer is ready; the details go into a secure form the AI never sees.
  • Every conversation reaches you by email: who, what they want, their budget and timeframe, and the AI's summary.
  • Added to your existing website with one small addition. Nothing to rebuild.
your-dealership.example · the chat assistant
A dealer website with the chat assistant: the buyer asks for a 7-seater under 20k, three cars from the stock are shown, a test drive is offered, a secure form takes the details and the lead is emailed to the dealership

No filters, no guessing: the page shows what the AI understood

One box replaces the dropdowns. "A practical automatic family car under £22,000 with low mileage" becomes a real search, and the buyer sees the budget, the gearbox and the ranking it applied before the results. A follow-up ("anything cheaper?") refines it.

  • Plain words in, your matching cars out.
  • The search reads the photos too: cream leather, a tow bar, black alloys.
  • Works on a phone as well as it does on a desk.
your-dealership.example/stock · "our AI understood"
The search box on a dealer website with what the AI understood shown as chips, and three matching cars from the dealership's stock

AI visibility

Buyers now ask AI assistants for cars. Make sure they get yours.

Many dealer websites send an assistant an empty page and load the cars afterwards by JavaScript, the code that runs inside a browser. The assistants that read websites do not run it, so those pages read as empty. We make sure your website arrives complete, and that what an assistant tells a buyer about your stock is true today.

Case study

Can ChatGPT find a dealer's cars from its home page?

We asked ChatGPT about a car for sale at 279 different UK dealerships, giving it only the dealer's home page. It found the car for one dealer in seven.

Read the case study
279different dealerships: we asked ChatGPT about a car each had for sale
65%never found the car, even when told it was there
15websites turned ChatGPT away

What ChatGPT did at the 279 dealerships

FoundFound once told it was thereNever found

Before and after, in the assistant's own words

The same kind of question, "a diesel automatic SUV under £40,000", put to an assistant about two websites. From a typical dealer website it gets filter labels and not one car. From a website set up for AI it lists five cars with their prices and mileage, and notes that part exchange is welcome.

  • Every page arrives whole: the cars, the prices, the photos.
  • Each car, its price and your dealership's details are labelled so nothing is misread.
  • A sold car's page says "sold" and offers the nearest cars in stock, so an old link never dead-ends.
  • Assistants helping a buyer are welcome; collectors gathering content to train AI models are turned away.
an assistant's answer · before and after
Before: an assistant says it received filter labels and no cars from a typical dealer website. After: on a website set up for AI, it lists five cars with prices

An assistant can act for the buyer, and the buyer's details come straight to you

An assistant can check your stock, give one car's full details, say whether it is still available, and ask you for a test drive, an enquiry, a service booking or a valuation. The buyer's details come straight to you, never through the assistant, and prices and valuations are always yours to give.

  • You receive the request with what was asked and the car discussed.
  • No personal details pass through the assistant.
  • The assistant never estimates a price, a valuation or a finance figure.
from the buyer's assistant to your inbox
A buyer asks an assistant; the assistant reads the dealership's real stock, quotes today's prices and asks for a test drive, but never sees the buyer's details, which come straight to the dealership

Is your technology provider blocking ChatGPT and other AI services for "too many requests"?

We asked ChatGPT whether a van dealer had a Volkswagen Caddy for sale. The website was up and the van was on it: less than a minute earlier, the same stock page opened normally in a web browser. But the website answered ChatGPT with "429 Too Many Requests" and turned it away, so ChatGPT could not tell the buyer the van was there.

ChatGPT's answer · the dealer's name hidden
ChatGPT says that when it tried to open the dealership's used vans for sale page, the website returned a 429 Too Many Requests error, so it cannot confirm whether any Volkswagen Caddys are for sale

One setting can turn buyers away from every dealer on a platform at once

ChatGPT and the other AI services do not visit a website from each buyer's own connection. They fetch pages for all of their users from a few shared addresses, so every buyer asking about your cars arrives as one very busy visitor. The provider's web server, or the load balancer in front of it, sees the flood, assumes it is an attack and blocks it.

  • The more buyers use AI to shop, the more often the limit trips.
  • Many dealer websites run on one provider's platform, on servers shared with other dealers. When the limit sits on those servers, it can block buyers from all of them at once.
  • That is a strategic mistake: the visitors being turned away are buyers, not attackers.

Ask your provider whether it limits AI services this way. Not sure? We can check your website the way ChatGPT sees it.

one limit, every dealer on the platform
Many buyers ask ChatGPT and other AI services about cars. Those services fetch pages from a few shared addresses, so one provider's web servers see a flood of requests, answer 429 Too Many Requests and turn the buyers away from every dealer website on the platform at once
Search engines

Search engine optimisation (SEO) without the mystery

Nobody can honestly promise you a position on Google, and we do not. What we do is make sure nothing about your website stands in the way: every car page is complete the moment it arrives, every fact on it is labelled, every page is listed with the date it last changed, and a sold car is never a dead end.

  • Every car page carries the car, the price, the mileage and the photos in the page itself.
  • Make, model, year, price, availability and your dealership's details are labelled the way search engines read them.
  • A fresh list of every page, with the date each last changed, is published for search engines.
  • Fast on phones: nothing overflows, nothing zooms, every page works without JavaScript.
  • Search engines see exactly what people see.
a search result for one of your cars
A search engine result for a car page on the dealership website, and the four things that make it possible: complete car pages, labelled facts, a fresh list of pages and sold cars handled

A sold car answers, never a dead page

Search engines and assistants keep links to cars for months after they go. A sold car's page says it has been sold and shows the closest cars you have in stock: the same model first, then the same make, then the same kind of car.

your-dealership.example · a sold car
A sold car's page: a SOLD flag, the words this car has been sold, and three similar cars in stock beneath it

Marketing

The follow-through: video, email and every lead with the story

Three pieces that work on their own and better together. All made from what you already have: your cars, your photos, your customers.

A video advert for a car, made from its own photos: the choices of length, presenter, script and logo; then the video in the car's gallery, a play button on its stock card, and the chat showing it
AI video adverts

A video advert for every car

Made from the car's own photos. Pick the length, the photos, a presenter and voice (ours or yours) and the music; the script is written by AI and can be edited; the advert ends on your logo. It sits in the car's gallery, shows a play button on the stock list, and the chat can play it.

An email from the dealership to a customer with three new arrivals and an MOT reminder, beside the customer's own choices of what to hear about
Email campaigns

News, new stock and reminders, to the customers who asked

Customers choose what they hear about: news, new stock and offers, service reminders. Campaigns are written with AI help, sent from the dealership, about the dealership's own cars and services. An MOT (Ministry of Transport test) that is due becomes a reminder with a booking button.

A lead email to the dealership: who the buyer is, what they want, their budget and timeframe, how ready they are, and the AI's summary of the conversation
Leads with the AI's summary

Every lead in your inbox, with the story behind it

Enquiries, bookings and chat leads arrive by email: who they are, what they are looking for, their budget and timeframe, how ready they are, and the AI's summary of the whole conversation with the next step. Nothing is lost, and your team always knows what the buyer wants.

The partner programme

Build dealer websites? Put all of this on every one of them.

For agencies and website platforms. One partner account, a dealership per site, your brand on every component. Add a dealership, choose what it gets, switch it on. Leads go to that dealership's inbox; you see every site from one place.

  • AI car search, the AI sales chat, part exchange from photos, showroom images and video adverts, on any dealer website.
  • Or the complete dealer website, for the dealers that want a new one.
  • Each dealership kept separate; your team's roles per dealership or across all of them.
one partner, many dealer websites
One agency account puts CarSearch AI on many dealer websites, each with AI car search, AI sales chat, part exchange, showroom images, video adverts or a whole website, under the agency's own brand

Talk to us

Tell us about your dealership

Say which of the six you are interested in, or just describe the dealership, and we will show you how it works against your own stock.

We only use your details to reply to you.

CarSearch AI

See it against your own stock

Ask for a walkthrough and we will show you the dealer website, the assistant and the visibility on real cars from your forecourt.