2020 Ford Fiesta 1L Active 1 5dr — £9,499 Listing Review

Reviewed by Car-Search.ai | 6 April 2026 | Ashington, Pulborough
£9,499
40,458 miles | Petrol | Manual | Hatchback
Listing Quality
43/100
Average
vs Market Average
-15%
Below Market
Value Retention
45/100
Moderate Depreciation
Our Verdict
43 /100

This 2020 Ford Fiesta 1L Active 1 5dr is listed at £9,499 by Ashington Automobile Company in Ashington. It has 40,458 miles on the clock. At 15% below the market average of £11,121, this looks competitively priced based on 156 comparable listings. Our depreciation analysis shows this vehicle is losing approximately £2,421/year in value. The listing quality is average — it could benefit from more photos or detailed specifications.

Year 2020
Make Ford
Model Fiesta
Trim 1L Active 1 5dr
Body Style Hatchback
Colour Blue
Fuel Type Petrol
Gearbox Manual
Mileage 40,458 miles
Engine 1L
Doors 5
Seats 5
CO2 135 g/km
Euro Status Euro 6
ULEZ Compliant Yes
Road Tax £195/yr
Monthly Payment £183.53/mo
All Features & Equipment (61)
17in Alloy Wheels - 5 Spoke Rough Metal - Machined Finish3-Spoke Leather Trimmed Steering Wheel with Audio ControlsActive Logo Front Door Threshold PlatesAir Conditioning - ManualAirbags - Driver and Front PassengerAirbags - Front and Rear Side CurtainAirbags - Front Side ImpactAnti-Lock Braking System - ABS with Electronic Brake Force Distribution - EBDBlack Belt Line FinisherCentre Console with Two Cupholders and 12V Power PointChrome BlueCourtesy Light - Front Map Light and Rear - Overhead LEDDoor Handles - Body ColourDoor Lever - Chrome FinishDoor Mirrors - Heated - Electric - Integrated Side Indicators - Body ColouredDrivers Seat Lumbar Support and Passenger Seat Lumbar SupportElectric Windows - FrontElectric Windows - RearEmergency Brake Warning - Automatic Hazard Warning LightsEnhanced Electronic Stability Control - ESC with Traction Control - Emergency Brake Assist - EBA - Hill Start Assist - HSA and Trailer Sway ControlEPAS - Electric Power Assisted SteeringFloor Mats - FrontFord Easy-Fuel Capless Refuelling SystemFord SYNC with Touchscreen - DAB Radio - Apple CarPlay and Android AutoFront Bumper - Unique ActiveFront Fog Lights with Cornering FunctionFront Seat - Drivers Manual Height and Fore-Aft AdjustmentFront Seats - Sports StyleFront Upper Grille - Unique Active DesignGearshift Knob - Leather-TrimmedGlovebox - IlluminatedHalogen Projector Headlights with LED Daytime Running LightsHeadlights - Automatic On-OffHeadliner - WovenIPS - Intelligent Protection SystemLeather-Trimmed HandbrakeMyKeyNCAP PackOverhead Console - Sunglasses HolderQuickclear Heated WindscreenRear Bumper - Unique Active with Silver-Finish DiffuserRear Fog LampsRear Lights - LED Night SignatureRear Privacy GlassRear Seat - 60-40 Split Back and CushionRear Spoiler - Body Colour with Centre High Mounted Stop LightRemote Central-Double LockingRough Road Suspension Including Increased Ride HeightRugged Bodystyling Kit with Active Front Wing BadgesSeats - ISOFIX Mounting Provision for Child SeatsSelectable Drive Modes - ECO - Normal - SlipperySide Panel - Unique Active Bodyside MouldingsSilver Roof RailsSteering Column - Rake and Reach AdjustmentTailgate Wash-WipeThatcham Category 1 AlarmTrip ComputerTyre Pressure Monitoring System - TPMSTyre Repair KitWarning Triangle StorageWipers - Standard with 6 Speed Interval Settings
Below MarketListed at £9,499 vs market average of £11,121 (-15%)
Market Low
£4,995
Market Average
£11,121
Market High
£32,000
Comparables
156 listings

Based on 156 comparable Ford Fiesta listings.

Age Depreciation
Slow Depreciation
£981/year
Mileage Impact
Moderate Depreciation
£720/5k mi
Combined (10k mi/yr)
Moderate Depreciation
£2,421/yr
This Vehicle vs Model
Age-predicted: £10,637 (£-1,138)
Mileage-predicted: £9,232 (+£267)
Scenarios: 5k mi/yr £-1,701/yr | 10k mi/yr £-2,421/yr | 15k mi/yr £-3,141/yr

Based on 666 comparable listings. Slopes from smoothed depreciation curves.

43
Overall Listing Quality
Average — some areas could be improved.
Information & Buyer Appeal
Does this listing give buyers enough information to make a decision?
20/25Good
Photos
7 photos
5/10
Features & key selling points
61 listed
8/8
Technical specifications
9 specs provided
7/7
Competitiveness
How well does this listing compete against similar vehicles for buyer attention?
23/25Good
Clear pricing
£9,499
8/8
Monthly payment shown
£183.53/mo
4/4
Visual presentation
7 photos
3/5
Key selling points
61 features highlighted
4/4
Detailed specifications
9 specs provided
4/4
SEO Quality
Page HTML not captured — scores are estimated
0/25Poor
Page HTML
Not captured — cannot analyze
0/25
AI Discoverability
How findable is this listing by ChatGPT, Perplexity, Gemini, and other AI search engines?
0/25Poor
Page HTML
Not captured — cannot analyze
0/25
How our review page compares
This Car-Search.ai listing review page scores 95+/100 on all four categories. It includes Schema.org Vehicle + Review structured data, semantic HTML, per-page meta descriptions, Open Graph tags, canonical URLs, static HTML rendering, market analysis, depreciation vectors, and rich narrative content — fully accessible to Google, ChatGPT, Perplexity, and all AI search engines.

Independent review — we are not affiliated with the dealer.

View original listing at Ashington Automobile Company →

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About the Dealer

Ashington Automobile Company

Ashington, Pulborough RH20 3JR