2018 FORD KUGA (2018) — £9,998 Listing Review

Reviewed by Car-Search.ai | 30 April 2026 | Trowe's Ln, Reading
£9,998
78,500 miles | Diesel | Automatic | SUV
Listing Quality
50/100
Average
vs Market Average
+2%
Fair Price
Value Retention
65/100
Slow Depreciation
Our Verdict
50 /100

This 2018 FORD KUGA (2018) is listed at £9,998 by DCG Limited in Trowe's Ln. It has 78,500 miles on the clock. Priced in line with the market average of £9,792 based on 92 comparable listings. Our depreciation analysis shows this vehicle is losing approximately £1,180/year in value. The listing quality is average — it could benefit from more photos or detailed specifications.

Year 2018
Make FORD
Model KUGA
Trim (2018)
Body Style SUV
Colour Blue
Fuel Type Diesel
Gearbox Automatic
Mileage 78,500 miles
Engine 1997cc
Doors 5
Seats 5
CO2 164 g/km
Euro Status Euro 6
ULEZ Compliant Yes
Monthly Payment £201.05/mo
All Features & Equipment (53)
NOx (mg/km)06-Way Manual Passenger Seat with Lumbar AdjustmentArmrest - Folding Centre - RearCentre ConsoleDEATC - Dual-Zone Electronic Automatic Temperature ControlDoor Lever - Chrome FinishDrivers Seat - 10-Way Power AdjustmentFloor Mats - Front and Rear - VelourFord Power Starter ButtonFront Seat - Heated Cushion and Seat BackFront Seats - Seat-Back Map PocketsHeadliner - WovenHeated Driver and Passenger SeatsLeather Steering Wheel and Gear KnobLoad Compartment CarpetMulti-Colour Ambient Interior LightingMyKeyPaddle ShiftRain Sensitive Windshield WipersRear Seat - 60-40 Split Folding Seat Back and Cushion with Multi-Step Recline FunctionRear Seats - 2-Way Head Restraint Up-DownSteering Column - Rake and Reach AdjustmentTie-Down HooksTonneau Cover18in Alloy Wheels - 5 SpokeLocking Wheel NutsMini Spare Wheel - 17in SteelPower Folding Door Mirrors with Puddle LightsPower Opening Panoramic RoofQuickclear Heated Front Windscreen with Heated Washer JetsScuff Plates - FrontTwin Exhausts and Rear DiffuserWindows - Electrically Operated Front and Rear with One Touch Lowering-Closing on Drivers Side and Global ClosingAirbags - Driver and Front PassengerAirbags - Drivers KneeAirbags - Front and Rear Side CurtainAirbags - Front Side ImpactAnti-Lock Braking System - ABS with Electronic Stability Control - ESCChild Locks - Manual on Rear DoorsCruise Control with Active Speed LimiterEBA - Emergency Brake AssistElectric Parking BrakeESP - Electronic Stability ProgrammeFord Key Free System with Hands-Free Power TailgateIPS - Intelligent Protection SystemRear Parking SensorsRemote Central-Double LockingThatcham Category 1 AlarmTyre Pressure Monitoring SystemMax loading weightkgMax towing weight (braked)kgMax towing weight (unbraked)kgMax roof loadkg
At MarketListed at £9,998 vs market average of £9,792 (+2%)
Market Low
£5,500
Market Average
£9,792
Market High
£16,494
Comparables
92 listings

Based on 92 comparable FORD KUGA listings.

Age Depreciation
Slow Depreciation
£807/year
Mileage Impact
Slow Depreciation
£187/5k mi
Combined (10k mi/yr)
Slow Depreciation
£1,180/yr
This Vehicle vs Model
Age-predicted: £11,547 (£-1,549)
Mileage-predicted: £10,364 (£-366)
Scenarios: 5k mi/yr £-994/yr | 10k mi/yr £-1,180/yr | 15k mi/yr £-1,367/yr

Based on 358 comparable listings. Slopes from smoothed depreciation curves.

50
Overall Listing Quality
Average — some areas could be improved.
Information & Buyer Appeal
Does this listing give buyers enough information to make a decision?
25/25Good
Photos
50 photos
10/10
Features & key selling points
53 listed
8/8
Technical specifications
9 specs provided
7/7
Competitiveness
How well does this listing compete against similar vehicles for buyer attention?
25/25Good
Clear pricing
£9,998
8/8
Monthly payment shown
£201.05/mo
4/4
Visual presentation
50 photos
5/5
Key selling points
53 features highlighted
4/4
Detailed specifications
9 specs provided
4/4
SEO Quality
Page HTML not captured — scores are estimated
0/25Poor
Page HTML
Not captured — cannot analyze
0/25
AI Discoverability
How findable is this listing by ChatGPT, Perplexity, Gemini, and other AI search engines?
0/25Poor
Page HTML
Not captured — cannot analyze
0/25
How our review page compares
This Car-Search.ai listing review page scores 95+/100 on all four categories. It includes Schema.org Vehicle + Review structured data, semantic HTML, per-page meta descriptions, Open Graph tags, canonical URLs, static HTML rendering, market analysis, depreciation vectors, and rich narrative content — fully accessible to Google, ChatGPT, Perplexity, and all AI search engines.

Independent review — we are not affiliated with the dealer.

View original listing at DCG Limited →

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About the Dealer

DCG Limited

Trowe's Ln, Reading RG7 1RN