2018 BMW 1 Series 1.5L SE Business 5dr — £7,995 Listing Review

Reviewed by Car-Search.ai | 28 April 2026 | Coventry
£7,995
100,961 miles | Diesel | Manual | Hatchback
Listing Quality
35/100
Poor
vs Market Average
-22%
Below Market
Value Retention
45/100
Moderate Depreciation
Our Verdict
35 /100

This 2018 BMW 1 Series 1.5L SE Business 5dr is listed at £7,995 by Coventry Sterling Motors Ltd in Coventry. It has 100,961 miles on the clock. At 22% below the market average of £10,244, this looks competitively priced based on 45 comparable listings. Our depreciation analysis shows this vehicle is losing approximately £2,850/year in value. The listing quality is poor — limited photos and sparse specifications make it harder to assess this vehicle remotely.

Year 2018
Make BMW
Model 1 Series
Trim 1.5L SE Business 5dr
Body Style Hatchback
Colour Black
Fuel Type Diesel
Gearbox Manual
Mileage 100,961 miles
Engine 1.5L
Doors 5
Seats 5
CO2 111 g/km
Euro Status Euro 6
ULEZ Compliant Yes
Road Tax £195/yr
Monthly Payment £161.92/mo
All Features & Equipment (99)
12V Power Socket - Centre Console12V Power Socket - Passenger Footwell16in Alloy Wheels - Light Star Spoke - 65416in Alloy Wheels - Light V Spoke - 378Active Differential Brake - ADB Sport - Electronic Differential Lock in DSC-Off ModeAir Conditioning - Automatic - Single ZoneAirbagsAlarm System - Thatcham 1 with Remote Control and Engine ImmobiliserArmrest - Front with Sliding AdjustmentBattery Age Recognition FunctionBattery Safety Cut OffBluetooth Hands Free with USB Audio InterfaceBMW ConnectedDrive Online ServicesBMW ConnectedDrive ServicesBMW Emergency CallBMW Mobility Tyre Sealing SystemBMW Navigation SystemBMW Professional Radio - Single CD and MP3BMW TeleServicesBrake Pad Wear Indicator - Front and RearBumper System Front and Rear - Replaceable Deformation Elements for Impacts Up to 9mphCentral Locking Switch - Doors - Fuel Filler Cap - Luggage CompartmentCheck Control Warning System for Monitoring of Lights and Door-Luggage Compartment Open WarningChild Proof Locking System - Rear DoorsChild Seat ISOFIX Attachment for the Two Outer Rear SeatsCondition Based ServiceCrash Sensor - Activating Central Locking Release - Hazard Warning Lights - Battery Safety Cut Off - Interior LightingCruise Control with Brake FunctionCupholders Two with Sliding Cover and Inlay MatDAB Digital RadioDirection Indicator - Side Repeaters - Integrated in Exterior MirrorsDirection Indicator Lights - Clear LensesDoor Sill Finishers - BMW Designation - Front - BlackDrive Performance Control with ECO PRO - Comfort and Sport ModesDSC - Dynamic Stability Control PlusDynamic Brake LightsECO PRO ModeElectric Windows - Front and Rear with Open-Close Fingertip Control - Anti-Trap Facility and Comfort Closing FunctionEPS - Electric Power SteeringExhaust Tailpipe - Chrome Single Round - Exhaust Tailpipe Stainless Steel - Single RoundExtended StorageExterior Mirrors Electrically AdjustableExterior Parts in Body ColourFirst Aid Kit and Warning TriangleFloor Mats - VelourGlove CompartmentGlovebox - Handle with Chrome SurroundGrab Handles - Integrated in Roof Linings - FourHandbrake and Gear Knob - LeatherHead Restraints - Rear and FoldingHeat Protection Glazing with Green TintHigh Level Third Brake LightIncorrect Fuelling Protection SystemInstrument ClusterInterior Lighting - Front Centre Over Interior Mirror and Rear CentreInterior Trim - Satin SilverJet BlackKidney Grille - Chrome with Black Vertical SlatsLashing Eyes in Luggage Compartment at Sill x2LED Fog Lights - FrontLED HeadlightsLights-On Warning by Audio Warning Signal When Ignition is Switched OffLocking Wheel BoltsLuggage Compartment - LightLuggage Compartment Access via BMW RoundelMove Cloth - Anthracite with Black InteriorMultifunction Controls for Steering WheelNon Smokers PackageOBC - On-Board ComputerOil Temperature Display via On-Board Computer Shown in Central Screen in Instrument ClusterOptimum Shift IndicatorPDC - Park Distance Control - RearPersonal ProfileRain Sensor with Automatic Headlight ActivationReal Time Traffic InformationRear Fog Light - OffsideRear Window AerialRemote Control Including Integrated Key - 2Remote ServicesReversing Light in Rear Cluster - NearsideSeat Belt Security Check for Driver and Front PassengerSeats - 60-40 Split Folding RearServotronic SteeringShark FinSide Armrests - Front and Rear Integrated into Door TrimSide Impact ProtectionStandard Seat for Driver and Passenger with Manual AdjustmentStart-Stop Button with Comfort Go Keyless Engine Start and Auto Start-Stop Deactivation ButtonSteering Wheel - 3-Spoke LeatherSteering-Wheel Column Adjustment - ManualStorage Compartment - Rear Centre Console and in Door Trim - FrontSun Visors with Vanity Mirrors and Ticket HolderThree-Point Seat Belts - All SeatsTPMS - Tyre Pressure Monitoring SystemTwin HornsTyres - Reduced Rolling ResistanceVisible VINWelcome LightWindscreen Wiper - Rear
Below MarketListed at £7,995 vs market average of £10,244 (-22%)
Market Low
£1,881
Market Average
£10,244
Market High
£17,499
Comparables
45 listings

Based on 45 comparable BMW 1 Series listings.

Age Depreciation
Slow Depreciation
£783/year
Mileage Impact
Moderate Depreciation
£1,033/5k mi
Combined (10k mi/yr)
Moderate Depreciation
£2,850/yr
This Vehicle vs Model
Age-predicted: £13,151 (£-5,156)
Mileage-predicted: £9,051 (£-1,056)
Scenarios: 5k mi/yr £-1,816/yr | 10k mi/yr £-2,850/yr | 15k mi/yr £-3,883/yr

Based on 355 comparable listings. Slopes from smoothed depreciation curves.

35
Overall Listing Quality
Poor — significant gaps in information and optimisation.
Information & Buyer Appeal
Does this listing give buyers enough information to make a decision?
15/25Average
Photos
0 photos
0/10
Features & key selling points
99 listed
8/8
Technical specifications
9 specs provided
7/7
Competitiveness
How well does this listing compete against similar vehicles for buyer attention?
20/25Good
Clear pricing
£7,995
8/8
Monthly payment shown
£161.92/mo
4/4
Visual presentation
0 photos
0/5
Key selling points
99 features highlighted
4/4
Detailed specifications
9 specs provided
4/4
SEO Quality
Page HTML not captured — scores are estimated
0/25Poor
Page HTML
Not captured — cannot analyze
0/25
AI Discoverability
How findable is this listing by ChatGPT, Perplexity, Gemini, and other AI search engines?
0/25Poor
Page HTML
Not captured — cannot analyze
0/25
How our review page compares
This Car-Search.ai listing review page scores 95+/100 on all four categories. It includes Schema.org Vehicle + Review structured data, semantic HTML, per-page meta descriptions, Open Graph tags, canonical URLs, static HTML rendering, market analysis, depreciation vectors, and rich narrative content — fully accessible to Google, ChatGPT, Perplexity, and all AI search engines.

Independent review — we are not affiliated with the dealer.

View original listing at Coventry Sterling Motors Ltd →

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About the Dealer

Coventry Sterling Motors Ltd

Coventry CV6 4AB