2020 Land Rover DISCOVERY SPORT — £18,000 Listing Review

Reviewed by Car-Search.ai | 5 April 2026 | Burton upon Trent, Burton-on-Trent
£18,000
68,450 miles | Diesel | Automatic | SUV
Listing Quality
82/100
Good
vs Market Average
+10%
Above Market
Value Retention
25/100
Steep Depreciation
Our Verdict
82 /100

This 2020 Land Rover DISCOVERY SPORT is listed at £18,000 by RDM Direct ltd in Burton upon Trent. It has 68,450 miles on the clock. At 10% above the market average of £16,331, this is priced on the higher side compared to 78 similar listings. Our depreciation analysis shows this vehicle is losing approximately £3,831/year in value. The listing quality is good, with adequate photos and specifications provided.

Year 2020
Make Land Rover
Model DISCOVERY SPORT
Body Style SUV
Colour Black
Fuel Type Diesel
Gearbox Automatic
Mileage 68,450 miles
Engine 2L
All Features & Equipment (71)
Top speed117 mph0 to 6011.1 secondsEngine torque (lbs/ft)280Engine power (BHP)148Combined (mpg)40.0Cylinders - bore (mm)83TransmissionAutomaticNumber of gears9Cylinders - stroke (mm)92CC1,999Cylinders4CO2 (g/km)190Standard Euro emissionsEuro 6Ultra Low Emission ZoneCompliant12-Way Heated - Electric Memory Front Seats with 2-Way Manual HeadrestsAmbient Interior LightingAuto-Dimming Interior MirrorBlack Gearshift PaddlesBright Metal PedalsCarpet MatsEbony HeadliningInteractive Driver DisplayManual Third Row SeatsMetal Treadplates with R-Dynamic BrandingNoble Chrome Centre Stack RailsPowered TailgateSlide and Recline Rear Seats - ManualStandard Leather Steering Wheel with Atlas BezelTitanium Mesh Trim FinisherTwo-Zone Climate Control with Second Row Vents19in Alloy Wheels - Style 1039 - 10 -Spoke - Satin Dark GreyBody Coloured RoofDoor Mirrors - Power Fold - Heated - Electric with Approach Lights - Auto-Dimming Drivers SideElectric Windows - Front and RearLocking Wheel NutsTyre Repair SystemWindscreen - HeatedHeight1727mmHeight inclusive of roof railsmmLength4597mmWheelbase2741mmWidth2173mmWidth including mirrorsmmLuggage capacity (seats up) litresLuggage capacity (seats down) litresNumber of seats7Gross vehicle weight kgMax loading weightkgTurning circle (kerb to kerb) metresMax roof loadkgMinimum kerb weight1953 kgABS - Anti Lock Braking SystemATPC - All Terrain Progress ControlAirbags - Front - Driver and Front PassengerBBUS with Tilt SensorBlind Spot AssistBrake HoldCruise Control and Speed LimiterDriver Condition MonitorEmergency BrakingFront Passenger Seat ISOFIXHDC - Hill Descent ControlHill Launch AssistIntrusion SensorLane Keep AssistParking Aid - FrontParking Aid - RearRear View CameraTPMS - Tyre Pressure Monitoring SystemTerrain Response 2Traffic Sign Recognition and Adaptive Speed Limiter
Above MarketListed at £18,000 vs market average of £16,331 (+10%)
Market Low
£9,999
Market Average
£16,331
Market High
£34,000
Comparables
78 listings

Based on 78 comparable Land Rover DISCOVERY SPORT listings.

Age Depreciation
Moderate Depreciation
£2,155/year
Mileage Impact
Moderate Depreciation
£838/5k mi
Combined (10k mi/yr)
Steep Depreciation
£3,831/yr
This Vehicle vs Model
Age-predicted: £20,105 (£-2,105)
Mileage-predicted: £15,961 (+£2,039)
Scenarios: 5k mi/yr £-2,993/yr | 10k mi/yr £-3,831/yr | 15k mi/yr £-4,669/yr

Based on 205 comparable listings. Slopes from smoothed depreciation curves.

82
Overall Listing Quality
Good — this listing is well-presented and informative.
Information & Buyer Appeal
Does this listing give buyers enough information to make a decision?
23/25Good
Photos
58 photos
10/10
Features & key selling points
71 listed
8/8
Technical specifications
6 specs provided
5/7
Competitiveness
How well does this listing compete against similar vehicles for buyer attention?
19/25Good
Clear pricing
£18,000
8/8
Monthly payment shown
Not shown
0/4
Visual presentation
58 photos
5/5
Key selling points
71 features highlighted
4/4
Detailed specifications
6 specs provided
2/4
SEO Quality
Analysed from the actual dealer listing page HTML
22/25Good
Page title tag
Land Rover Discovery Sport 2.0 D150 Mhev R-Dynamic
4/4
Meta description
2020 Land Rover Discovery Sport R-Dynamic Se, Auto...
4/4
Canonical URL
Present
3/3
Open Graph tags
Missing or incomplete
0/3
Image alt text
98% of 115 images have alt text
3/3
Clean URL structure
SEO-friendly URL
3/3
Heading structure
1 H1 tag(s)
3/3
Indexability
Page is indexable
2/2
AI Discoverability
How findable is this listing by ChatGPT, Perplexity, Gemini, and other AI search engines?
18/25Good
Schema.org Vehicle markup
Vehicle/Car structured data found
6/6
Static HTML content
Vehicle data present in static HTML
5/5
Semantic HTML structure
Generic div/span markup — harder for AI to parse
1/4
Content depth
6783 words of text content
4/4
AI crawler access
Cloudflare detected — may block GPTBot, PerplexityBot, ClaudeBot
0/3
Bot-friendly
Assumed accessible — robots.txt not checked
2/3
How our review page compares
This Car-Search.ai listing review page scores 95+/100 on all four categories. It includes Schema.org Vehicle + Review structured data, semantic HTML, per-page meta descriptions, Open Graph tags, canonical URLs, static HTML rendering, market analysis, depreciation vectors, and rich narrative content — fully accessible to Google, ChatGPT, Perplexity, and all AI search engines.

Independent review — we are not affiliated with the dealer.

View original listing at RDM Direct ltd →

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About the Dealer

RDM Direct ltd

Burton upon Trent, Burton-on-Trent DE14 1RN