2021 BMW 1 SERIES — £12,500 Listing Review

Reviewed by Car-Search.ai | 29 April 2026 | Bury Rd, Ipswich
£12,500
55,546 miles | Diesel | Manual | Hatchback
Listing Quality
84/100
Good
vs Market Average
-14%
Below Market
Value Retention
45/100
Moderate Depreciation
Our Verdict
84 /100

This 2021 BMW 1 SERIES is listed at £12,500 by Hammond Cars in Bury Rd. It has 55,546 miles on the clock. At 14% below the market average of £14,464, this looks competitively priced based on 84 comparable listings. Our depreciation analysis shows this vehicle is losing approximately £2,073/year in value. The listing quality is good, with adequate photos and specifications provided.

Year 2021
Make BMW
Model 1 SERIES
Body Style Hatchback
Colour Grey
Fuel Type Diesel
Gearbox Manual
Mileage 55,546 miles
Engine 1.5L
All Features & Equipment (106)
Mineral Grey £560Total value of factory fitted extras £560Top speed124 mph0 to 6010.3 secondsEngine torque (lbs/ft)162Engine power (BHP)114Combined (mpg)62.8Cylinders - bore (mm)84TransmissionManualNumber of gears6Cylinders - stroke (mm)90CC1,496Cylinders3CO2 (g/km)119Standard Euro emissionsEuro 6Ultra Low Emission ZoneCompliantAir Conditioning - Automatic - Single ZoneArmrest - Front - Folding with Storage CompartmentAutomatically Dimming Rear View MirrorBMW Live Cockpit PlusCentral Locking Switch - Doors - Fuel Filler Cap - Luggage CompartmentCupholders - Two Front Centre ConsoleDoor Sill Finishers in Black Plastic with BMW Designation - Front OnlyExtended StorageFloor Mats - VelourFront Windscreen Wipers with Integrated Washer JetsGlove Box with LightGrab Handles - Integrated in Roof Linings - FourInterior LightingModel Designation on TailgateMultifunction Controls for Steering WheelPersonal ProfileQuartz Silver Matt Interior TrimRain Sensor with Automatic Headlight ActivationRear Fog LightRear Seat Backrest with Manual 60-40 Split Folding with 3 Top Tether Clips Integrated on Rear of Seat PanelsRear Seat Headrests - ThreeSide Armrests - Front and Rear Integrated into Door TrimSport Multi-Function Leather Steering Wheel - Three SpokeStandard Seat for Driver and Passenger with Manual AdjustmentStart-Stop Button - Illuminated in Centre Console with Keyless Engine Start and Auto Start-Stop Deactivation ButtonSteering Column with Manual Reach and Rake AdjustmentStorage FeaturesSun Visors with Vanity Mirrors and Insert TabTwin HornsWelcome Light16in Alloy Wheels - Star-Spoke Style 517BMW Mobility Tyre Sealing SystemDirection Indicator Side Lights Integrated in Exterior MirrorsElectric Windows - Front and Rear with Open-Close Fingertip Control - Trap Release and Child Lock FunctionExhaust Tailpipe - Chrome - Single Round 90mm - LeftExterior Mirrors - Heated - Electrically AdjustableExterior Parts in Body ColourExterior Parts in Matt BlackHeat Protection Glazing with Green TintKidney Grille - Chrome Frame with 14 High-gloss Black Verticle BarsLocking Wheel BoltsPreparation For High-Beam AssistantReversing Light in Rear Light ClustersTyres - Reduced Rolling ResistanceHeight1434mmHeight inclusive of roof railsmmLength4319mmWheelbase2670mmWidth1799mmWidth including mirrorsmmLuggage capacity (seats up) litresLuggage capacity (seats down) litresNumber of seats5Gross vehicle weight kgMax loading weightkgTurning circle (kerb to kerb) metresMax roof loadkgMinimum kerb weight1375 kgActive Guard PlusAirbagsAlarm System - Thatcham 1 with Remote Control and Engine ImmobiliserAttentiveness AssistantBumper System Front and Rear - Replaceable Deformation Elements for Impacts Up to 9mphChild Seat ISOFIX Attachment For The Two Outer Rear Seats And Front Passenger SeatChildproof Locking System - Rear Doors and Electric WindowsCondition Based ServiceCrash SensorCruise Control with Brake Function and Speed LimiterDSC - Dynamic Stability Control PlusDead-locking Function System to all DoorsDrive Performance Control with ECO PRO and Comfort ModesDrive-Away Locking System on All Doors-Luggage Compartment - Can Be De-Activated in iDrive SettingsECO PRO ModeElectric HandbrakeFirst Aid Kit and Warning TriangleIncorrect Fuelling Protection SystemIntegrated Owners Handbook - Within iDrive MenuOBC - On-Board ComputerOil Sensor For Level and GradeOptimum Shift IndicatorPDC - Park Distance Control - Front and RearPerformance ControlRemote Control Key x2Seat Belt Security Check for Driver and Front PassengerSeat Belt Warning if Driver Starts Ignition without Putting on SeatbeltSide Impact ProtectionTPMS - Tyre Pressure Monitoring SystemThree-Point Seat Belts - All SeatsVisible VINWindscreen Wiper - Rear
Below MarketListed at £12,500 vs market average of £14,464 (-14%)
Market Low
£8,995
Market Average
£14,464
Market High
£22,000
Comparables
84 listings

Based on 84 comparable BMW 1 SERIES listings.

Age Depreciation
Moderate Depreciation
£1,584/year
Mileage Impact
Slow Depreciation
£244/5k mi
Combined (10k mi/yr)
Moderate Depreciation
£2,073/yr
This Vehicle vs Model
Age-predicted: £16,400 (£-3,900)
Mileage-predicted: £13,497 (£-997)
Scenarios: 5k mi/yr £-1,828/yr | 10k mi/yr £-2,073/yr | 15k mi/yr £-2,317/yr

Based on 355 comparable listings. Slopes from smoothed depreciation curves.

84
Overall Listing Quality
Good — this listing is well-presented and informative.
Information & Buyer Appeal
Does this listing give buyers enough information to make a decision?
23/25Good
Photos
37 photos
10/10
Features & key selling points
106 listed
8/8
Technical specifications
6 specs provided
5/7
Competitiveness
How well does this listing compete against similar vehicles for buyer attention?
19/25Good
Clear pricing
£12,500
8/8
Monthly payment shown
Not shown
0/4
Visual presentation
37 photos
5/5
Key selling points
106 features highlighted
4/4
Detailed specifications
6 specs provided
2/4
SEO Quality
Analysed from the actual dealer listing page HTML
22/25Good
Page title tag
BMW 1 Series 1.5 116d SE Hatchback 5dr Diesel Manu
4/4
Meta description
2021 BMW 1 Series Se, Manual, In Grey. SERVICE HIS...
4/4
Canonical URL
Present
3/3
Open Graph tags
Missing or incomplete
0/3
Image alt text
96% of 94 images have alt text
3/3
Clean URL structure
SEO-friendly URL
3/3
Heading structure
1 H1 tag(s)
3/3
Indexability
Page is indexable
2/2
AI Discoverability
How findable is this listing by ChatGPT, Perplexity, Gemini, and other AI search engines?
20/25Good
Schema.org Vehicle markup
Vehicle/Car structured data found
6/6
Static HTML content
Vehicle data present in static HTML
5/5
Semantic HTML structure
Spec data in structured elements
3/4
Content depth
9275 words of text content
4/4
AI crawler access
Cloudflare detected — may block GPTBot, PerplexityBot, ClaudeBot
0/3
Bot-friendly
Assumed accessible — robots.txt not checked
2/3
How our review page compares
This Car-Search.ai listing review page scores 95+/100 on all four categories. It includes Schema.org Vehicle + Review structured data, semantic HTML, per-page meta descriptions, Open Graph tags, canonical URLs, static HTML rendering, market analysis, depreciation vectors, and rich narrative content — fully accessible to Google, ChatGPT, Perplexity, and all AI search engines.

Independent review — we are not affiliated with the dealer.

View original listing at Hammond Cars →

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About the Dealer

Hammond Cars

Bury Rd, Ipswich IP1 5QL