2018 BMW 1 Series 2L M Sport Shadow Edition 5dr — £11,749 Listing Review

Reviewed by Car-Search.ai | 28 April 2026 | Hampton, Peterborough
£11,749
87,300 miles | Diesel | Automatic | Hatchback
Listing Quality
50/100
Average
vs Market Average
+2%
Fair Price
Value Retention
65/100
Slow Depreciation
Our Verdict
50 /100

This 2018 BMW 1 Series 2L M Sport Shadow Edition 5dr is listed at £11,749 by Noya Motor Group in Hampton. It has 87,300 miles on the clock. Priced in line with the market average of £11,539 based on 77 comparable listings. Our depreciation analysis shows this vehicle is losing approximately £1,034/year in value. The listing quality is average — it could benefit from more photos or detailed specifications.

Year 2018
Make BMW
Model 1 Series
Trim 2L M Sport Shadow Edition 5dr
Body Style Hatchback
Colour Grey
Fuel Type Diesel
Gearbox Automatic
Mileage 87,300 miles
Engine 2L
Doors 5
Seats 5
CO2 118 g/km
Euro Status Euro 6
ULEZ Compliant Yes
Road Tax £195/yr
Monthly Payment £221.99/mo
Highlights
Mineral GreyPDC - Park Distance Control - Front and Seat Heating for Driver and Front PassenAutomatically Dimming Rear View MirrorInterior Comfort Package
All Features & Equipment (119)
Mineral GreyPDC - Park Distance Control - Front and Seat Heating for Driver and Front PassenAutomatically Dimming Rear View MirrorInterior Comfort Package12V Power Socket - Centre Console12V Power Socket - Passenger Footwell18in Alloy Wheels - M Double Spoke - 719M Bicolour Jet BlackActive Differential Brake - ADB Sport - Electronic Differential Lock in DSC-Off ModeAir Conditioning - Automatic - Single ZoneAirbagsAlarm System - Thatcham 1 with Remote Control and Engine ImmobiliserAmbient Lighting - Switchable BMW Classic Orange - Cold White - LEDArmrest - Front with Sliding AdjustmentBattery Age Recognition FunctionBattery Safety Cut OffBlack High-Gloss Kidney Grille Frame with Black SlatsBluetooth Hands Free with USB Audio InterfaceBMW ConnectedDrive Online ServicesBMW ConnectedDrive ServicesBMW Emergency CallBMW Navigation SystemBMW Professional Radio - Single CD and MP3BMW TeleServicesBrake Pad Wear Indicator - Front and RearBumper System Front and Rear - Replaceable Deformation Elements for Impacts Up to 9mphCentral Locking Switch - Doors - Fuel Filler Cap - Luggage CompartmentCheck Control Warning System for Monitoring of Lights and Door-Luggage Compartment Open WarningChild Proof Locking System - Rear DoorsChild Seat ISOFIX Attachment for the Two Outer Rear SeatsCondition Based ServiceCrash Sensor - Activating Central Locking Release - Hazard Warning Lights - Battery Safety Cut Off - Interior LightingCruise Control with Brake FunctionCupholders Two with Sliding Cover and Inlay MatDAB Digital RadioDakota Leather - Black with Blue Highlights with Black InteriorDarkened Rear Lights with LED Light BarsDirection Indicator - Side Repeaters - Integrated in Exterior MirrorsDirection Indicator Lights - Clear LensesDoor Sill Finishers - M DesignationDrive Performance Control with ECO PRO - Comfort and Sport ModesDSC - Dynamic Stability Control PlusDynamic Brake LightsECO PRO ModeElectric Windows - Front and Rear with Open-Close Fingertip Control - Anti-Trap Facility and Comfort Closing FunctionEPS - Electric Power SteeringExhaust Tailpipes - Dark ChromeExtended LightingExtended StorageExterior Mirrors Electrically AdjustableExterior Parts in Body ColourExterior Trim - High Gloss ShadowlineFirst Aid Kit and Warning TriangleFloor Mats - VelourGlove CompartmentGlovebox - Handle with Chrome SurroundGrab Handles - Integrated in Roof Linings - FourHandbrake and Gear Knob - LeatherHead Restraints - Rear and FoldingHeadlining - AnthraciteHeat Protection Glazing with Green TintHigh Level Third Brake LightIncorrect Fuelling Protection SystemInstrument ClusterInterior Lighting - Front Centre Over Interior Mirror and Rear CentreInterior Trim - Aluminium Hexagon with Estoril Blue FinisherInterior Trim - Brushed Aluminium with Black High-Gloss FinisherLashing Eyes in Luggage Compartment at Sill x2LED Fog Lights - FrontLED HeadlightsLED Headlights with Darkened SurroundLights-On Warning by Audio Warning Signal When Ignition is Switched OffLocking Wheel BoltsLoudspeaker System - Harman KardonLuggage Compartment - LightLuggage Compartment Access via BMW RoundelM Aerodynamic BodystylingM Logo Designation Chrome - SideM Sport Braking SystemM Sport SuspensionMultifunction Controls for Steering WheelNon Smokers PackageOBC - On-Board ComputerOil Temperature Display via On-Board Computer Shown in Central Screen in Instrument ClusterOptimum Shift IndicatorPDC - Park Distance Control - Front and RearPDC - Park Distance Control - RearPersonal ProfileRain Sensor with Automatic Headlight ActivationReal Time Traffic InformationRear Fog Light - OffsideRear Window AerialRemote Control Including Integrated Key - 2Remote Control with Integrated Key with Insert in BlueRemote ServicesReversing Light in Rear Cluster - NearsideRun Flat TyresSeat Belt Security Check for Driver and Front PassengerSeat Heating for Driver and Front PassengerSeats - 60-40 Split Folding RearServotronic SteeringShark FinSide Armrests - Front and Rear Integrated into Door TrimSide Impact ProtectionSpeed Limit FunctionSport Seats - FrontStart-Stop Button with Comfort Go Keyless Engine Start and Auto Start-Stop Deactivation ButtonSteering Wheel - M Sport Leather MultifunctionSteering-Wheel Column Adjustment - ManualStorage Compartment - Rear Centre Console and in Door Trim - FrontSun Protection GlazingSun Visors with Vanity Mirrors and Ticket HolderThree-Point Seat Belts - All SeatsTPMS - Tyre Pressure Monitoring SystemTwin HornsTyres - Reduced Rolling ResistanceVisible VINWelcome Lighting - LEDWindscreen Wiper - Rear
At MarketListed at £11,749 vs market average of £11,539 (+2%)
Market Low
£5,900
Market Average
£11,539
Market High
£19,400
Comparables
77 listings

Based on 77 comparable BMW 1 Series listings.

Age Depreciation
Slow Depreciation
£783/year
Mileage Impact
Holding Value
£125/5k mi
Combined (10k mi/yr)
Slow Depreciation
£1,034/yr
This Vehicle vs Model
Age-predicted: £13,151 (£-1,402)
Mileage-predicted: £10,966 (+£783)
Scenarios: 5k mi/yr £-908/yr | 10k mi/yr £-1,034/yr | 15k mi/yr £-1,159/yr

Based on 355 comparable listings. Slopes from smoothed depreciation curves.

50
Overall Listing Quality
Average — some areas could be improved.
Information & Buyer Appeal
Does this listing give buyers enough information to make a decision?
25/25Good
Photos
45 photos
10/10
Features & key selling points
122 listed
8/8
Technical specifications
9 specs provided
7/7
Competitiveness
How well does this listing compete against similar vehicles for buyer attention?
25/25Good
Clear pricing
£11,749
8/8
Monthly payment shown
£221.99/mo
4/4
Visual presentation
45 photos
5/5
Key selling points
122 features highlighted
4/4
Detailed specifications
9 specs provided
4/4
SEO Quality
Page HTML not captured — scores are estimated
0/25Poor
Page HTML
Not captured — cannot analyze
0/25
AI Discoverability
How findable is this listing by ChatGPT, Perplexity, Gemini, and other AI search engines?
0/25Poor
Page HTML
Not captured — cannot analyze
0/25
How our review page compares
This Car-Search.ai listing review page scores 95+/100 on all four categories. It includes Schema.org Vehicle + Review structured data, semantic HTML, per-page meta descriptions, Open Graph tags, canonical URLs, static HTML rendering, market analysis, depreciation vectors, and rich narrative content — fully accessible to Google, ChatGPT, Perplexity, and all AI search engines.

Independent review — we are not affiliated with the dealer.

View original listing at Noya Motor Group →

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About the Dealer

Noya Motor Group

Hampton, Peterborough PE2 9FT