2020 FORD FOCUS — £12,100 Listing Review

Reviewed by Car-Search.ai | 16 April 2026 | Bury Rd, Ipswich
£12,100
48,000 miles | Petrol | Manual | Hatchback
Listing Quality
77/100
Good
vs Market Average
+8%
Above Market
Value Retention
45/100
Moderate Depreciation
Our Verdict
77 /100

This 2020 FORD FOCUS is listed at £12,100 by Hammond Cars in Bury Rd. It has 48,000 miles on the clock. At 8% above the market average of £11,213, this is priced on the higher side compared to 122 similar listings. Our depreciation analysis shows this vehicle is losing approximately £1,666/year in value. The listing quality is good, with adequate photos and specifications provided.

Year 2020
Make FORD
Model FOCUS
Body Style Hatchback
Colour Silver
Fuel Type Petrol
Gearbox Manual
Mileage 48,000 miles
Engine 1.5L
All Features & Equipment (105)
Top speed128 mph0 to 609.1 secondsEngine torque (lbs/ft)177Engine power (BHP)148Combined (mpg)47.1Cylinders - bore (mm)84TransmissionManualNumber of gears6Cylinders - stroke (mm)90CC1,496Cylinders4CO2 (g/km)112Standard Euro emissionsEuro 6Ultra Low Emission ZoneCompliantAutomatic Dimming Rear View MirrorCentre Console - Premium with Sliding Armrest - Cupholder with Sliding Cover - 12V Front Power PointDEATC - Dual-Zone Electronic Automatic Temperature ControlFront Passenger Seat - Rotary ReclinerFront Seat - Drivers Electrically-Operated Lumbar Support AdjustmentFront Seat - Drivers Power Height - Fore-Aft - Power Recliner and Lumbar Seat SupportFront Seat - Passenger Manual Height - Lumbar and Fore-Aft AdjustmentFront Seat - Passengers Manual Lumbar Support AdjustmentFront Seatback Map Pockets - Driver and PassengerFront Seats - Driver and Passenger Heated SeatsFront Seats - Sports Style V-shape with High BolsterFront and Rear Floor Mats with Blue StitchingGearshift Knob - Leather-TrimmedLoad Compartment Area CoverLoad Floor CarpetMyKeyRain Sensitive Windshield WipersRear Centre HeadrestRear Fog LampsRear Seat - 60-40 Split Folding SeatsRear Seat Fixed CushionSoft Console Knee Pads with Blue StitchingSteering Column - Rake and Reach AdjustmentSteering Wheel - 3-Spoke - Leather TrimmedUnique Door and Instrument Panel Inserts18in Alloy Wheels - 5x2 Spoke - Absolute Black Machined FinishAcoustic Laminated WindscreenActive BadgeActive Front and Rear Bumper with Unique Upper and Lower GrilleBlack Finish on Upper Door LineDoor Handles - Body ColourDoor Mirrors - Electrically-operated - Heated - Power-Foldable - Body Colour Housings - Side Indicators - Puddle LightsFog Light Bezel - Unique Active - Carbon BlackFord Easy Fuel SystemFront Bumper - Unique Active Body Colour Upper - Carbon Black ExtensionFront Lower Grille - Black MeshFront Upper Grille - Honeycomb MeshHeadlight Bezel - BlackLocking Wheel NutsPanoramic Roof - OpenableQuickclear Heated WindscreenRaised Ride Height - 30mmRear Bumper - Unique Active Body Colour with Carbon Black ExtensionRear Privacy GlassScuff Plates - Front Polished Stainless Steel with Etched Active LogoSide Skirts - Unique Active Self ColourSpare Wheel - Mini SteelTwin Exhaust TailpipesUnique Skid Plates and Side Rocker MouldingsWindows - Electrically Operated Front and Rear with One Touch Opening and ClosingHeight1502mmHeight inclusive of roof railsmmLength4397mmWheelbase2700mmWidth1979mmWidth including mirrorsmmLuggage capacity (seats up) litresLuggage capacity (seats down) litresNumber of seats5Gross vehicle weight kgMax loading weightkgMax towing weight (braked)kgMax towing weight (unbraked)kgTurning circle (kerb to kerb) metresMax roof loadkgMinimum kerb weight1369 kgABS - Anti-lock Braking SystemAirbags - Driver and Front PassengerAirbags - Front Side ImpactAirbags - Front and Rear Side CurtainAlarm - Thatcham Category 1 with Volume Sensing and PerimeterChild Proof Rear Door LocksCruise Control with Speed LimiterESC - Electronic Stability ControlElectric Parking BrakeFord Key Free System - Keyless Entry with Keyless StartFront Passenger Airbag Deactivation SwitchFront and Rear Seatbelt MinderHill Start AssistKeyless EntryLane Keeping Aid with Lane Departure WarningParking Sensor - Front and RearPost Collision BrakingPre-Collision Assist with Autonomous Emergency Braking and Pedestrian-Cyclist DetectionRemote Central Locking and Engine ImmobiliserSeats - ISOFIX Mounting Provision for Child SeatsSelectable Drive Modes with Slippery and Trail ModeTailgate Wash-WipeTraction Control - TCTrip ComputerTyre Pressure Monitoring System
Above MarketListed at £12,100 vs market average of £11,213 (+8%)
Market Low
£4,215
Market Average
£11,213
Market High
£18,616
Comparables
122 listings

Based on 122 comparable FORD FOCUS listings.

Age Depreciation
Slow Depreciation
£1,080/year
Mileage Impact
Slow Depreciation
£293/5k mi
Combined (10k mi/yr)
Moderate Depreciation
£1,666/yr
This Vehicle vs Model
Age-predicted: £11,365 (+£735)
Mileage-predicted: £10,332 (+£1,768)
Scenarios: 5k mi/yr £-1,373/yr | 10k mi/yr £-1,666/yr | 15k mi/yr £-1,959/yr

Based on 523 comparable listings. Slopes from smoothed depreciation curves.

77
Overall Listing Quality
Good — this listing is well-presented and informative.
Information & Buyer Appeal
Does this listing give buyers enough information to make a decision?
18/25Good
Photos
8 photos
5/10
Features & key selling points
105 listed
8/8
Technical specifications
6 specs provided
5/7
Competitiveness
How well does this listing compete against similar vehicles for buyer attention?
17/25Average
Clear pricing
£12,100
8/8
Monthly payment shown
Not shown
0/4
Visual presentation
8 photos
3/5
Key selling points
105 features highlighted
4/4
Detailed specifications
6 specs provided
2/4
SEO Quality
Analysed from the actual dealer listing page HTML
22/25Good
Page title tag
Ford Focus 1.5t Ecoboost Active X Hatchback 5dr Pe
4/4
Meta description
2020 Ford Focus Active X, Manual, In Silver. SERVI...
4/4
Canonical URL
Present
3/3
Open Graph tags
Missing or incomplete
0/3
Image alt text
89% of 36 images have alt text
3/3
Clean URL structure
SEO-friendly URL
3/3
Heading structure
1 H1 tag(s)
3/3
Indexability
Page is indexable
2/2
AI Discoverability
How findable is this listing by ChatGPT, Perplexity, Gemini, and other AI search engines?
20/25Good
Schema.org Vehicle markup
Vehicle/Car structured data found
6/6
Static HTML content
Vehicle data present in static HTML
5/5
Semantic HTML structure
Spec data in structured elements
3/4
Content depth
9208 words of text content
4/4
AI crawler access
Cloudflare detected — may block GPTBot, PerplexityBot, ClaudeBot
0/3
Bot-friendly
Assumed accessible — robots.txt not checked
2/3
How our review page compares
This Car-Search.ai listing review page scores 95+/100 on all four categories. It includes Schema.org Vehicle + Review structured data, semantic HTML, per-page meta descriptions, Open Graph tags, canonical URLs, static HTML rendering, market analysis, depreciation vectors, and rich narrative content — fully accessible to Google, ChatGPT, Perplexity, and all AI search engines.

Independent review — we are not affiliated with the dealer.

View original listing at Hammond Cars →

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About the Dealer

Hammond Cars

Bury Rd, Ipswich IP1 5QL