2023 BMW 1 Series — £22,990 Listing Review

Reviewed by Car-Search.ai | 29 April 2026 | Hoddesdon
£22,990
23,000 miles | Petrol | Automatic | Hatchback
Listing Quality
50/100
Average
vs Market Average
+10%
Above Market
Value Retention
25/100
Steep Depreciation
Our Verdict
50 /100

This 2023 BMW 1 Series is listed at £22,990 by Burford Car Sales in Hoddesdon. It has 23,000 miles on the clock. At 10% above the market average of £20,971, this is priced on the higher side compared to 45 similar listings. Our depreciation analysis shows this vehicle is losing approximately £4,122/year in value. The listing quality is average — it could benefit from more photos or detailed specifications.

Year 2023
Make BMW
Model 1 Series
Body Style Hatchback
Colour Grey
Fuel Type Petrol
Gearbox Automatic
Mileage 23,000 miles
Engine 2L
Doors 5
Seats 5
CO2 168 g/km
Euro Status Euro 6
ULEZ Compliant Yes
Road Tax £195/yr
Monthly Payment £313.23/mo
Highlights
+ BMW LIVE OPERATING AREA PROFESSIONAL +++ HEATED FRONT SPORTS SEATS ++++ CONNECTED PACKAGE PROFESSIONAL ++++ SPECIAL BLUETOOTH + WIFI MODULES ++++ STORM BAY METALLIC GREY ++
All Features & Equipment (139)
+ BMW LIVE OPERATING AREA PROFESSIONAL +++ HEATED FRONT SPORTS SEATS ++++ CONNECTED PACKAGE PROFESSIONAL ++++ SPECIAL BLUETOOTH + WIFI MODULES ++++ STORM BAY METALLIC GREY ++++ 1 OWNER + VERY LOW MILEAGE FROM NEW ++++ 18" LIGHT ALLOY WHEELS ++++ AUTO DIPPING REAR VIEW + DOOR MIRRORS ++++ BMW LIVE OPERATING AREA PROFESSIONAL ++++ CLIMATE CONTROL + AUTOMATIC AIR CONDITIONING ++++ CONNECTED DRIVE SERVICES ++++ CRUISE CONTROL + BRAKING FUNCTION ++++ DAB DIGITAL AUDIO BROADCAST RADIO ++++ DRIVER ASSISTANCE PREPARATION ++++ FOLD IN DOOR MIRRORS ++++ LED HEADLIGHTS ++++ LIGHTS PACKAGE ++++ M-AERODYNAMICS PACKAGE ++++ M-REAR SPOILER ++++ M-SHADOW LINE WITH EXTENDED SCOPE ++++ M-SPORTS SUSPENSION ++++ MULTIFUNCTION F STEERING WHEEL ++++ PARKING DISTANCE CONTROL - PDC ++++ SATELLITE NAVIGATION ++++ SPECIAL CONTROL BLUETOOTH + WIFI MODULE ++++ SPORTS AUTOMATIC GEARBOX ++++ SPORTS SEATS ++++ STORAGE COMPARTMENT PACKAGE ++++ SUN PROTECTION GLAZING ++12V Power Socket in Centre Console Front with Blanking Plug18in Alloy Wheels - Light Y Spoke - M Bicolour - 55318in Alloy Wheels - M Light Y Spoke - M Bicolour with Performance Tyres - 553Active Guard PlusAir Conditioning Automatic with Two-Zone ControlAir Inlets at the Front Left-Right with Highlights Clasp in RedAirbagsAlarm System - Thatcham 1 with Remote Control and Engine ImmobiliserArmrest - Front CentreAttentiveness AssistantAutomatically Dimming Rear View MirrorBluetooth - Audio Streaming - with Compatible DevicesBluetooth Hands Free with USB Audio InterfaceBMW Connected Package ProfessionalBMW ConnectedDrive Online ServicesBMW Emergency CallBMW Individual High-Gloss Shadowline with Extended ContentsBMW Live Cockpit ProfessionalBMW Mobility Tyre Sealing SystemBMW TeleServicesBumper System Front and Rear - Replaceable Deformation Elements for Impacts Up to 9mphCentral Locking Switch - Doors - Fuel Filler Cap - Luggage CompartmentCheck Control Warning System for Monitoring of Lights and Door-Luggage Compartment Open WarningChild Seat ISOFIX Attachment For The Two Outer Rear Seats And Front Passenger SeatChildproof Locking System - Rear Doors and Electric WindowsCrash SensorCruise Control with Brake Function and Speed LimiterCupholders - Two Front Centre ConsoleDAB Digital RadioDead-locking Function System to all DoorsDeletion of Specific Exterior Design ElementsDifferentiated Side Design Including - Ti - Foilwrap Finish in RedDirection Indicator Side Lights Integrated in Exterior MirrorsDoor Sill Finishers in Black Plastic with Inserted M Designation in Metallic Look - Front OnlyDrive Performance Control with ECO PRO and Comfort ModesDrive-Away Locking System on All Doors-Luggage Compartment - Can Be De-Activated in iDrive SettingsDSC - Dynamic Stability Control PlusECO PRO ModeElectric HandbrakeElectric Windows - Front and Rear with Open-Close Fingertip Control - Trap Release and Child Lock FunctionEPS - Electric Power SteeringExhaust Tailpipe - Chrome - Single Round 90mm - LeftExtended LightingExtended StorageExterior Mirrors - Electrically Folding with Anti DazzleExterior Parts in Body ColourExterior Trim - High Gloss ShadowlineFINISHED IN STORM BAY METALLIC WITH BLACK SENSATEC INTERIOR TRIM ++First Aid Kit and Warning TriangleFront Windscreen Wipers with Integrated Washer JetsGlove Box with LightGrab Handles - Integrated in Roof Linings - FourHeadlining - AnthraciteHeat Protection Glazing with Green TintHigh Level Third Brake LightIlluminated Boston Interior TrimInstrument Panel - Top SectionIntegrated Owners Handbook - Within iDrive MenuInterior LightingLarger Capacity Fuel TankLaunch ControlLED HeadlightsLocking Wheel BoltsLuggage Compartment PackageM Logo Designation Chrome - SideM Rear SpoilerM Seat BeltsM Sport Aerodynamic PackageM Sport Brakes with Red CalipersM Sport Multi-Function Leather Steering Wheel with Three-Spoke Design with Unique Red StitchM Sport SuspensionModel Designation on Electric BootlidMultifunction Controls for Steering WheelNivala Cloth-Sensatec - Anthracite with Red HighlightOBC - On-Board ComputerOil Sensor For Level and GradeOptimum Shift IndicatorPDC - Park Distance Control - Front and RearPerformance ControlPersonal ProfilePreparation For High-Beam AssistantRain Sensor with Automatic Headlight ActivationRear Fog LightRear Seat Backrest with Manual 60-40 Split Folding with 3 Top Tether Clips Integrated on Rear of Seat PanelsRear Seat Headrests - ThreeRear Window WiperRemote Control Key x2Reversing Light in Rear Light ClustersSeat Belt Security Check for Driver and Front PassengerSeat Belt Warning if Driver Starts Ignition without Putting on SeatbeltSeat Heating for Driver and Front PassengerServotronic SteeringShark FinSide Armrests - Front and Rear Integrated into Door TrimSide Impact ProtectionSport Seats - FrontStart-Stop Button - Illuminated in Centre Console with Keyless Engine Start and Auto Start-Stop Deactivation ButtonSteering Column with Manual Reach and Rake AdjustmentSteering Wheel - Gearshift PaddlesStereo Speaker SystemStorage FeaturesStorm BaySun Protection GlazingSun Visors with Vanity Mirrors and Insert TabThree-Point Seat Belts - All SeatsTPMS - Tyre Pressure Monitoring SystemTwo Tone HornTyres - Reduced Rolling ResistanceVisible VINWelcome Light
Above MarketListed at £22,990 vs market average of £20,971 (+10%)
Market Low
£13,100
Market Average
£20,971
Market High
£33,995
Comparables
45 listings

Based on 45 comparable BMW 1 Series listings.

Age Depreciation
Moderate Depreciation
£1,594/year
Mileage Impact
Steep Depreciation
£1,264/5k mi
Combined (10k mi/yr)
Steep Depreciation
£4,122/yr
This Vehicle vs Model
Age-predicted: £19,891 (+£3,099)
Mileage-predicted: £18,697 (+£4,293)
Scenarios: 5k mi/yr £-2,858/yr | 10k mi/yr £-4,122/yr | 15k mi/yr £-5,385/yr

Based on 355 comparable listings. Slopes from smoothed depreciation curves.

50
Overall Listing Quality
Average — some areas could be improved.
Information & Buyer Appeal
Does this listing give buyers enough information to make a decision?
25/25Good
Photos
52 photos
10/10
Features & key selling points
141 listed
8/8
Technical specifications
9 specs provided
7/7
Competitiveness
How well does this listing compete against similar vehicles for buyer attention?
25/25Good
Clear pricing
£22,990
8/8
Monthly payment shown
£313.23/mo
4/4
Visual presentation
52 photos
5/5
Key selling points
141 features highlighted
4/4
Detailed specifications
9 specs provided
4/4
SEO Quality
Page HTML not captured — scores are estimated
0/25Poor
Page HTML
Not captured — cannot analyze
0/25
AI Discoverability
How findable is this listing by ChatGPT, Perplexity, Gemini, and other AI search engines?
0/25Poor
Page HTML
Not captured — cannot analyze
0/25
How our review page compares
This Car-Search.ai listing review page scores 95+/100 on all four categories. It includes Schema.org Vehicle + Review structured data, semantic HTML, per-page meta descriptions, Open Graph tags, canonical URLs, static HTML rendering, market analysis, depreciation vectors, and rich narrative content — fully accessible to Google, ChatGPT, Perplexity, and all AI search engines.

Independent review — we are not affiliated with the dealer.

View original listing at Burford Car Sales →

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About the Dealer

Burford Car Sales

Hoddesdon EN11 8JL