2020 FORD FOCUS — £11,499 Listing Review

Reviewed by Car-Search.ai | 16 April 2026 | Dowlais, Merthyr Tydfil
£11,499
53,932 miles | Petrol | Manual | Hatchback
Listing Quality
82/100
Good
vs Market Average
+4%
Fair Price
Value Retention
65/100
Slow Depreciation
Our Verdict
82 /100

This 2020 FORD FOCUS is listed at £11,499 by Empressive Motor Co Ltd in Dowlais. It has 53,932 miles on the clock. Priced in line with the market average of £11,048 based on 126 comparable listings. Our depreciation analysis shows this vehicle is losing approximately £1,393/year in value. The listing quality is good, with adequate photos and specifications provided.

Year 2020
Make FORD
Model FOCUS
Body Style Hatchback
Colour Blue
Fuel Type Petrol
Gearbox Manual
Mileage 53,932 miles
Engine 1L
All Features & Equipment (100)
Top speed124 mph0 to 6010.0 secondsEngine torque (lbs/ft)125Engine power (BHP)123Combined (mpg)50.4Cylinders - bore (mm)72TransmissionManualNumber of gears6Cylinders - stroke (mm)82CC999Cylinders3CO2 (g/km)127Standard Euro emissionsEuro 6Ultra Low Emission ZoneCompliantAlloy Finish PedalsCentre Console - Premium with Sliding Armrest - Cupholder with Sliding Cover - 12V Front Power PointDark HeadlinerFlat Bottomed Steering Wheel with Red StitchingFloor Mats - Front VelourFront Passenger Seat - Rotary ReclinerFront Seat - Drivers Manual Lumbar Support AdjustmentFront Seat - Passengers Manual Fore-Aft AdjustmentFront Seatback Map Pockets - Driver and PassengerFront Seats - Drivers Manual Rotary Recliner SeatFront Seats - Sports Style V-shape with High BolsterGearshift Knob - ST-Line AluminiumKeyless Start with Ford Power Start ButtonLoad Compartment Area CoverLoad Floor CarpetManual Air ConditioningMyKeyOverhead Console - Medium Length with Front and Rear LED Courtesy LightsRear Centre HeadrestRear Fog LampsRear Seat - 60-40 Split Folding SeatsRear Seat Fixed CushionSeats - Drivers Manual Height and Fore-Aft AdjustmentSteering Column - Rake and Reach AdjustmentSteering Wheel - 3-Spoke - Leather Trimmed17in Alloy Wheels - 5x2-Spoke - Rock MetallicAcoustic Laminated WindscreenBlack Finish on Upper Door LineDoor Handles - Body ColourDoor Mirrors - Heated - Electric - Integrated Side Indicators - Body ColouredFog Light Bezel - Unique ST-LineFord Easy Fuel SystemFront Bumper - Unique ST-Line - Body Colour Upper - Body Colour ExtensionFront Lower Grille - Black MeshFront Upper Grille - Black Mesh with Black SurroundHeadlight Bezel - BlackLarge Rear Spoiler - Body Colour with Centre High Mounted Stop LightLocking Wheel NutsPolished Twin TailpipeQuickclear Heated WindscreenRear Bumper - Unique ST-Line Body Colour with Body Colour ExtensionScuff Plates - Front Polished Stainless Steel with Etched ST-Line LogoSide Skirts - Unique ST-Line Body ColourSpare Wheel - Mini SteelST-Line BadgeUnique ST-Line Upper and Lower Grille and Full Bodystyling Kit and ST-Line Wing BadgesWindows - Electrically Operated Front and Rear with One Touch Opening and ClosingWipers - Standard with 6 Speed Interval SettingsHeight1458mmHeight inclusive of roof railsmmLength4387mmWheelbase2700mmWidth1979mmWidth including mirrorsmmLuggage capacity (seats up) litresLuggage capacity (seats down) litresNumber of seats5Gross vehicle weight kgMax loading weightkgMax towing weight (braked)kgMax towing weight (unbraked)kgTurning circle (kerb to kerb) metresMax roof loadkgMinimum kerb weight1322 kgABS - Anti-lock Braking SystemAirbags - Driver and Front PassengerAirbags - Front and Rear Side CurtainAirbags - Front Side ImpactAlarm - Thatcham Category 1 with Volume Sensing and PerimeterChild Proof Rear Door LocksCruise Control with Speed LimiterElectric Parking BrakeESC - Electronic Stability ControlFront and Rear Seatbelt MinderFront Passenger Airbag Deactivation SwitchHill Start AssistLane Keeping Aid with Lane Departure WarningPost Collision BrakingPre-Collision Assist with Autonomous Emergency Braking and Pedestrian-Cyclist DetectionRemote Central Locking and Engine ImmobiliserSeats - ISOFIX Mounting Provision for Child SeatsSelectable Drive ModeTailgate Wash-WipeTraction Control - TCTrip ComputerTyre Pressure Monitoring System
At MarketListed at £11,499 vs market average of £11,048 (+4%)
Market Low
£4,215
Market Average
£11,048
Market High
£18,616
Comparables
126 listings

Based on 126 comparable FORD FOCUS listings.

Age Depreciation
Slow Depreciation
£1,080/year
Mileage Impact
Slow Depreciation
£156/5k mi
Combined (10k mi/yr)
Slow Depreciation
£1,393/yr
This Vehicle vs Model
Age-predicted: £11,365 (+£134)
Mileage-predicted: £10,092 (+£1,407)
Scenarios: 5k mi/yr £-1,237/yr | 10k mi/yr £-1,393/yr | 15k mi/yr £-1,549/yr

Based on 523 comparable listings. Slopes from smoothed depreciation curves.

82
Overall Listing Quality
Good — this listing is well-presented and informative.
Information & Buyer Appeal
Does this listing give buyers enough information to make a decision?
23/25Good
Photos
24 photos
10/10
Features & key selling points
100 listed
8/8
Technical specifications
6 specs provided
5/7
Competitiveness
How well does this listing compete against similar vehicles for buyer attention?
19/25Good
Clear pricing
£11,499
8/8
Monthly payment shown
Not shown
0/4
Visual presentation
24 photos
5/5
Key selling points
100 features highlighted
4/4
Detailed specifications
6 specs provided
2/4
SEO Quality
Analysed from the actual dealer listing page HTML
22/25Good
Page title tag
Ford Focus 1.0t Ecoboost St-Line Hatchback 5dr Pet
4/4
Meta description
2020 Ford Focus St-Line, Manual, In Blue. 19 INCH ...
4/4
Canonical URL
Present
3/3
Open Graph tags
Missing or incomplete
0/3
Image alt text
92% of 50 images have alt text
3/3
Clean URL structure
SEO-friendly URL
3/3
Heading structure
1 H1 tag(s)
3/3
Indexability
Page is indexable
2/2
AI Discoverability
How findable is this listing by ChatGPT, Perplexity, Gemini, and other AI search engines?
18/25Good
Schema.org Vehicle markup
Vehicle/Car structured data found
6/6
Static HTML content
Vehicle data present in static HTML
5/5
Semantic HTML structure
Generic div/span markup — harder for AI to parse
1/4
Content depth
10592 words of text content
4/4
AI crawler access
Cloudflare detected — may block GPTBot, PerplexityBot, ClaudeBot
0/3
Bot-friendly
Assumed accessible — robots.txt not checked
2/3
How our review page compares
This Car-Search.ai listing review page scores 95+/100 on all four categories. It includes Schema.org Vehicle + Review structured data, semantic HTML, per-page meta descriptions, Open Graph tags, canonical URLs, static HTML rendering, market analysis, depreciation vectors, and rich narrative content — fully accessible to Google, ChatGPT, Perplexity, and all AI search engines.

Independent review — we are not affiliated with the dealer.

View original listing at Empressive Motor Co Ltd →

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About the Dealer

Empressive Motor Co Ltd

Dowlais, Merthyr Tydfil CF48 2SR