2018 Ford Fiesta 1L Active X 5dr — £10,950 Listing Review

Reviewed by Car-Search.ai | 6 April 2026 | Carlisle
£10,950
24,000 miles | Petrol | Manual | Hatchback
Listing Quality
50/100
Average
vs Market Average
+3%
Fair Price
Value Retention
45/100
Moderate Depreciation
Our Verdict
50 /100

This 2018 Ford Fiesta 1L Active X 5dr is listed at £10,950 by WRC Sales Limited in Carlisle. It has 24,000 miles on the clock. Priced in line with the market average of £10,651 based on 103 comparable listings. Our depreciation analysis shows this vehicle is losing approximately £1,613/year in value. The listing quality is average — it could benefit from more photos or detailed specifications.

Year 2018
Make Ford
Model Fiesta
Trim 1L Active X 5dr
Body Style Hatchback
Colour Yellow
Fuel Type Petrol
Gearbox Manual
Mileage 24,000 miles
Engine 1L
Doors 5
Seats 5
CO2 113 g/km
Euro Status Euro 6
ULEZ Compliant Yes
Road Tax £195/yr
Monthly Payment £200.21/mo
Highlights
Ford KeyFree System4.2in TFT Instrument Cluster ScreenSilver Roof RailsFord Navigation System with Ford SYNC 3 Automatic Rain Sensing Wipers and Auto
All Features & Equipment (66)
Ford KeyFree System4.2in TFT Instrument Cluster ScreenSilver Roof RailsFord Navigation System with Ford SYNC 3 Automatic Rain Sensing Wipers and Auto17in Alloy Wheels - 5 Spoke Rough Metal - Machined Finish3-Spoke Leather Trimmed Steering Wheel with Audio ControlsActive Logo Front Door Threshold PlatesAir Conditioning - Electronic Automatic Temperature Control - EATCAirbags - Driver and Front PassengerAirbags - Front and Rear Side CurtainAirbags - Front Side ImpactAnti-Lock Braking System - ABS with Electronic Brake Force Distribution - EBDAutomatic Rain Sensing Wipers and Auto-Dimming Rear View MirrorCentre Console with Armrest and Illuminated CupholdersCourtesy Light - Front Map Light and Rear - Overhead LEDCruise ControlDoor Handles - Body ColourDoor Lever - Chrome FinishDoor Mirrors - Electrically-Operated and Heated - Power-Foldable with Integrated Side Indicators - Body Colour Housings and Puddle LightsDriver AlertDriver and Passenger Seat Height and Lumbar SupportDrivers Seat Lumbar SupportElectric Windows - RearEmergency Brake Warning - Automatic Hazard Warning LightsEnhanced Electronic Stability Control - ESC with Traction Control - Emergency Brake Assist - EBA - Hill Start Assist - HSA and Trailer Sway ControlEPAS - Electric Power Assisted SteeringFloor Mats - Front and RearFord Easy-Fuel Capless Refuelling SystemFord Navigation System with Ford SYNC 3 - Apple CarPlay and Android AutoFront Bumper - Body ColouredFront Fog Lights including Cornering Lights - Bright BezelGearshift Knob - Leather-TrimmedGlovebox - IlluminatedHeadlights - Automatic High Beam AssistHeadlights - Automatic On-OffHeadlights - Halogen Projector with Black Bezel and Dedicated LED Daytime Running LightsHeated Driver and Passenger SeatsIPS - Intelligent Protection SystemLeather-Trimmed HandbrakeMyKeyNCAP PackOverhead Console - Sunglasses HolderQuickclear Heated WindscreenRear Bumper - Body Coloured Upper and Self Colour LowerRear Fog LampsRear Lights - LED Night SignatureRear Privacy GlassRear Seat - 60-40 Split Back and CushionRear Spoiler - Body Colour with Centre High Mounted Stop LightRear View CameraRemote Central Locking and Engine ImmobiliserRough Road Suspension Including Increased Ride HeightRugged Bodystyling Kit with Active Front Wing BadgesSeats - ISOFIX Mounting Provision for Child SeatsSeats - Passenger Lumbar SupportSelectable Drive Modes - ECO - Normal - SlipperySteering Column - Rake and Reach AdjustmentTailgate Wash-WipeThatcham Category 1 AlarmTrip ComputerTSR - Traffic Sign RecognitionTyre Pressure Monitoring System - TPMSTyre Repair KitWarning Triangle StorageWindows - Electrically Operated Front and Rear with One Touch Lowering-Closing on Drivers Side and Global Closing
At MarketListed at £10,950 vs market average of £10,651 (+3%)
Market Low
£5,500
Market Average
£10,651
Market High
£24,950
Comparables
103 listings

Based on 103 comparable Ford Fiesta listings.

Age Depreciation
Slow Depreciation
£955/year
Mileage Impact
Slow Depreciation
£329/5k mi
Combined (10k mi/yr)
Moderate Depreciation
£1,613/yr
This Vehicle vs Model
Age-predicted: £8,775 (+£2,175)
Mileage-predicted: £11,353 (£-403)
Scenarios: 5k mi/yr £-1,284/yr | 10k mi/yr £-1,613/yr | 15k mi/yr £-1,942/yr

Based on 666 comparable listings. Slopes from smoothed depreciation curves.

50
Overall Listing Quality
Average — some areas could be improved.
Information & Buyer Appeal
Does this listing give buyers enough information to make a decision?
25/25Good
Photos
58 photos
10/10
Features & key selling points
69 listed
8/8
Technical specifications
9 specs provided
7/7
Competitiveness
How well does this listing compete against similar vehicles for buyer attention?
25/25Good
Clear pricing
£10,950
8/8
Monthly payment shown
£200.21/mo
4/4
Visual presentation
58 photos
5/5
Key selling points
69 features highlighted
4/4
Detailed specifications
9 specs provided
4/4
SEO Quality
Page HTML not captured — scores are estimated
0/25Poor
Page HTML
Not captured — cannot analyze
0/25
AI Discoverability
How findable is this listing by ChatGPT, Perplexity, Gemini, and other AI search engines?
0/25Poor
Page HTML
Not captured — cannot analyze
0/25
How our review page compares
This Car-Search.ai listing review page scores 95+/100 on all four categories. It includes Schema.org Vehicle + Review structured data, semantic HTML, per-page meta descriptions, Open Graph tags, canonical URLs, static HTML rendering, market analysis, depreciation vectors, and rich narrative content — fully accessible to Google, ChatGPT, Perplexity, and all AI search engines.

Independent review — we are not affiliated with the dealer.

View original listing at WRC Sales Limited →

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About the Dealer

WRC Sales Limited

Carlisle CA2 6QU