2018 BMW 1 SERIES — £9,999 Listing Review

Reviewed by Car-Search.ai | 29 April 2026 | Dowlais, Merthyr Tydfil
£9,999
60,340 miles | Diesel | Manual | Hatchback
Listing Quality
82/100
Good
vs Market Average
-24%
Below Market
Value Retention
45/100
Moderate Depreciation
Our Verdict
82 /100

This 2018 BMW 1 SERIES is listed at £9,999 by Empressive Motor Co Ltd in Dowlais. It has 60,340 miles on the clock. At 24% below the market average of £13,093, this looks competitively priced based on 118 comparable listings. Our depreciation analysis shows this vehicle is losing approximately £1,558/year in value. The listing quality is good, with adequate photos and specifications provided.

Year 2018
Make BMW
Model 1 SERIES
Body Style Hatchback
Colour Red
Fuel Type Diesel
Gearbox Manual
Mileage 60,340 miles
Engine 1.5L
All Features & Equipment (116)
Melbourne Red £560PDC - Park Distance Control - Rear £400Total value of factory fitted extras £960Top speed124 mph0 to 6010.5 secondsEngine torque (lbs/ft)199Engine power (BHP)114Extra Urban (mpg)70.6Urban (mpg)57.6Combined (mpg)51.4Cylinders - bore (mm)84TransmissionManualNumber of gears6Cylinders - stroke (mm)90CC1,496Cylinders3CO2 (g/km)114NOx (mg/km)0Standard Euro emissionsEuro 6Ultra Low Emission ZoneCompliantAir Conditioning - Automatic - Single ZoneAmbient Lighting - Switchable BMW Classic Orange - Cold White - LEDArmrest - Front with Sliding AdjustmentCentral Locking Switch - Doors - Fuel Filler Cap - Luggage CompartmentCupholders Two with Sliding Cover and Inlay MatDoor Sill Finishers - BMW Designation - FrontExtended StorageFloor Mats - VelourGlove CompartmentGlovebox - Handle with Chrome SurroundGrab Handles - Integrated in Roof Linings - FourHandbrake and Gear Knob - LeatherHead Restraints - Rear and FoldingInstrument Cluster - Sports with Red HighlightInterior Lighting - Front Centre Over Interior Mirror and Rear CentreInterior Trim - High-Gloss Black with Coral Red FinisherLashing Eyes in Luggage Compartment at Sill x2Luggage Compartment - LightLuggage Compartment Access via BMW RoundelModel Designation Deletion - SideMultifunction Controls for Steering WheelNon Smokers PackagePersonal ProfileRain Sensor with Automatic Headlight ActivationSeats - 60-40 Split Folding RearSide Armrests - Front and Rear Integrated into Door TrimSport Multi-Function Leather Steering Wheel - Red StitchingSport Seats - FrontStart-Stop Button with Comfort Go Keyless Engine Start and Auto Start-Stop Deactivation ButtonSteering-Wheel Column Adjustment - ManualStorage Compartment - Rear Centre Console and in Door Trim - FrontSun Visors with Vanity Mirrors and Ticket HolderTwin HornsWelcome Lighting - LED17in Alloy Wheels - Light Double Spoke Star - 655Bumper - Rear with High Gloss Black FinisherDirection Indicator - Side Repeaters - Integrated in Exterior MirrorsDirection Indicator Lights - Clear LensesElectric Windows - Front and Rear with Open-Close Fingertip Control - Anti-Trap Facility and Comfort Closing FunctionExhaust Tailpipes - Dark ChromeExterior Mirrors Electrically AdjustableExterior Parts in Body ColourFront Air Inlet with High-Gloss Black FinisherHeat Protection Glazing with Green TintKidney Grille - Extra Wide High Gloss Black Vertical SlatsLocking Wheel BoltsModel DesignationRear Fog Light - OffsideReversing Light in Rear Cluster - NearsideRun Flat TyresTyres - Reduced Rolling ResistanceHeight1421mmHeight inclusive of roof railsmmLength4329mmWheelbase2690mmWidth1765mmWidth including mirrorsmmLuggage capacity (seats up) litresLuggage capacity (seats down) litresNumber of seats5Gross vehicle weight kgMax loading weightkgMax towing weight (braked)kgMax towing weight (unbraked)kgTurning circle (kerb to kerb) metresMax roof loadkgMinimum kerb weight1365 kgActive Differential Brake - ADB Sport - Electronic Differential Lock in DSC-Off ModeAirbagsAlarm System - Thatcham 1 with Remote Control and Engine ImmobiliserBattery Age Recognition FunctionBattery Safety Cut OffBrake Pad Wear Indicator - Front and RearBumper System Front and Rear - Replaceable Deformation Elements for Impacts Up to 9mphChild Proof Locking System - Rear DoorsChild Seat ISOFIX Attachment for the Two Outer Rear SeatsCondition Based ServiceCrash Sensor - Activating Central Locking Release - Hazard Warning Lights - Battery Safety Cut Off - Interior LightingDrive Performance Control - ECO PRO - Comfort - Sport - Sport Plus ModesDSC - Dynamic Stability Control PlusDynamic Brake LightsECO PRO ModeFirst Aid Kit and Warning TriangleIncorrect Fuelling Protection SystemOBC - On-Board ComputerOil Temperature Display via On-Board Computer Shown in Central Screen in Instrument ClusterOptimum Shift IndicatorRemote Control Including Integrated Key - 2Remote Control with Integrated Key with Insert in RedSeat Belt Security Check for Driver and Front PassengerSide Impact ProtectionSpeed Limit FunctionThree-Point Seat Belts - All SeatsTPMS - Tyre Pressure Monitoring SystemVisible VINWindscreen Wiper - Rear
Below MarketListed at £9,999 vs market average of £13,093 (-24%)
Market Low
£7,585
Market Average
£13,093
Market High
£21,499
Comparables
118 listings

Based on 118 comparable BMW 1 SERIES listings.

Age Depreciation
Slow Depreciation
£783/year
Mileage Impact
Slow Depreciation
£387/5k mi
Combined (10k mi/yr)
Moderate Depreciation
£1,558/yr
This Vehicle vs Model
Age-predicted: £13,151 (£-3,152)
Mileage-predicted: £13,297 (£-3,298)
Scenarios: 5k mi/yr £-1,171/yr | 10k mi/yr £-1,558/yr | 15k mi/yr £-1,946/yr

Based on 355 comparable listings. Slopes from smoothed depreciation curves.

82
Overall Listing Quality
Good — this listing is well-presented and informative.
Information & Buyer Appeal
Does this listing give buyers enough information to make a decision?
23/25Good
Photos
21 photos
10/10
Features & key selling points
116 listed
8/8
Technical specifications
6 specs provided
5/7
Competitiveness
How well does this listing compete against similar vehicles for buyer attention?
19/25Good
Clear pricing
£9,999
8/8
Monthly payment shown
Not shown
0/4
Visual presentation
21 photos
5/5
Key selling points
116 features highlighted
4/4
Detailed specifications
6 specs provided
2/4
SEO Quality
Analysed from the actual dealer listing page HTML
22/25Good
Page title tag
BMW 1 Series 1.5 116d Sport Hatchback 5dr Diesel M
4/4
Meta description
2018 BMW 1 Series Sport, Manual, In Red.....
4/4
Canonical URL
Present
3/3
Open Graph tags
Missing or incomplete
0/3
Image alt text
96% of 46 images have alt text
3/3
Clean URL structure
SEO-friendly URL
3/3
Heading structure
1 H1 tag(s)
3/3
Indexability
Page is indexable
2/2
AI Discoverability
How findable is this listing by ChatGPT, Perplexity, Gemini, and other AI search engines?
18/25Good
Schema.org Vehicle markup
Vehicle/Car structured data found
6/6
Static HTML content
Vehicle data present in static HTML
5/5
Semantic HTML structure
Generic div/span markup — harder for AI to parse
1/4
Content depth
10545 words of text content
4/4
AI crawler access
Cloudflare detected — may block GPTBot, PerplexityBot, ClaudeBot
0/3
Bot-friendly
Assumed accessible — robots.txt not checked
2/3
How our review page compares
This Car-Search.ai listing review page scores 95+/100 on all four categories. It includes Schema.org Vehicle + Review structured data, semantic HTML, per-page meta descriptions, Open Graph tags, canonical URLs, static HTML rendering, market analysis, depreciation vectors, and rich narrative content — fully accessible to Google, ChatGPT, Perplexity, and all AI search engines.

Independent review — we are not affiliated with the dealer.

View original listing at Empressive Motor Co Ltd →

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About the Dealer

Empressive Motor Co Ltd

Dowlais, Merthyr Tydfil CF48 2SR