2023 Ford Fiesta 1L St-Line Edition 5dr — £15,399 Listing Review

Reviewed by Car-Search.ai | 7 April 2026 | Shefford
£15,399
11,000 miles | Petrol | Manual | Hatchback
Listing Quality
50/100
Average
vs Market Average
+13%
Above Market
Value Retention
45/100
Moderate Depreciation
Our Verdict
50 /100

This 2023 Ford Fiesta 1L St-Line Edition 5dr is listed at £15,399 by John R Ford & Sons Ltd - Ford in Shefford. It has 11,000 miles on the clock. At 13% above the market average of £13,658, this is priced on the higher side compared to 54 similar listings. Our depreciation analysis shows this vehicle is losing approximately £1,829/year in value. The listing quality is average — it could benefit from more photos or detailed specifications.

Year 2023
Make Ford
Model Fiesta
Trim 1L St-Line Edition 5dr
Body Style Hatchback
Colour Red
Fuel Type Petrol
Gearbox Manual
Mileage 11,000 miles
Engine 1L
Doors 5
Seats 5
CO2 115 g/km
Euro Status Euro 6
ULEZ Compliant Yes
Road Tax £195/yr
Monthly Payment £249.45/mo
All Features & Equipment (69)
17in Alloy Wheels - ST-Line 5-spoke - Rock MetallicAir Conditioning - ManualAirbags - Driver and Front PassengerAirbags - Front and Rear Side CurtainAirbags - Front Side ImpactAnti-Lock Braking System - ABS with Electronic Brake Force Distribution - EBDAutomatic Rain Sensing Wipers and Auto-Dimming Rear View MirrorBlack Belt Line FinisherBlack Interior HeadliningBody Colour BumpersCargo Area CoverCentre Console with Armrest and Illuminated CupholdersChrome Finish Exhaust PipeComfort PackCourtesy Light - Front Map Light and Rear - Overhead LEDCruise ControlDoor Handles - Body ColourDoor Lever - Chrome FinishDoor Mirrors - Electrically-Operated and Heated - Power-Foldable with Integrated Side Indicators - Body Colour Housings and Puddle LightsDriver Seat with Manual Height AdjustElectric Windows - FrontElectric Windows - RearElectronic Stability Programme - ESP with Hill Start AssistEmergency Brake Warning - Automatic Hazard Warning LightsEnhanced Electronic Stability Control - ESC with Traction Control - Emergency Brake Assist - EBA - Hill Start Assist - HSA and Trailer Sway ControlEPAS - Electric Power Assisted SteeringFloor Mats - Front VelourFord Easy-Fuel Capless Refuelling SystemFord Navigation System with Ford SYNC 3 - Apple CarPlay and Android Auto and FordPass Connect - Embedded ModemFront Bumper - Unique ST-LineFront Seats - Sports StyleHeadlights - AutomaticIPS - Intelligent Protection SystemKeyless Start with Ford Power Start ButtonLarge Rear Spoiler - Body Colour with Centre High Mounted Stop LightLeather GaiterLeather Handbrake and GearknobLED Projector Headlights with Daytime Running LightsLocking Wheel NutsMyKeyNCAP PackOverhead Console - Sunglasses HolderParking Distance Sensors - RearQuickclear Heated WindscreenRace RedRear Bumper - Unique ST-LineRear Fog LampsRear Lights - LED Night SignatureRear Privacy GlassRear Seat - 60-40 Split Back and CushionRemote Central-Double LockingSat NavSeats - Front Passenger 2-Way AdjustmentSeats - ISOFIX Mounting Provision for Child SeatsSelectable Drive ModesSide Panel - Bodyside Mouldings - Body ColourSports PedalsSports Tuned SuspensionST-Line Flat-Bottomed Leather Steering WheelST-Line Front Fog Lamps with Cornering LightsST-Line Front Scuff PlatesST-Line Side Skirt Body Mouldings - Body ColourSteering Column - Rake and Reach AdjustmentTailgate Wash-WipeThatcham Category 1 AlarmTrip ComputerTyre Pressure Monitoring System - TPMSTyre Repair KitUnique ST-Line Upper Grille and Full Bodystyling Kit with ST-Line Wing Badges
Above MarketListed at £15,399 vs market average of £13,658 (+13%)
Market Low
£10,795
Market Average
£13,658
Market High
£28,750
Comparables
54 listings

Based on 54 comparable Ford Fiesta listings.

Age Depreciation
Holding Value
£497/year
Mileage Impact
Moderate Depreciation
£666/5k mi
Combined (10k mi/yr)
Moderate Depreciation
£1,829/yr
This Vehicle vs Model
Age-predicted: £13,158 (+£2,241)
Mileage-predicted: £12,302 (+£3,097)
Scenarios: 5k mi/yr £-1,163/yr | 10k mi/yr £-1,829/yr | 15k mi/yr £-2,496/yr

Based on 666 comparable listings. Slopes from smoothed depreciation curves.

50
Overall Listing Quality
Average — some areas could be improved.
Information & Buyer Appeal
Does this listing give buyers enough information to make a decision?
25/25Good
Photos
25 photos
10/10
Features & key selling points
69 listed
8/8
Technical specifications
9 specs provided
7/7
Competitiveness
How well does this listing compete against similar vehicles for buyer attention?
25/25Good
Clear pricing
£15,399
8/8
Monthly payment shown
£249.45/mo
4/4
Visual presentation
25 photos
5/5
Key selling points
69 features highlighted
4/4
Detailed specifications
9 specs provided
4/4
SEO Quality
Page HTML not captured — scores are estimated
0/25Poor
Page HTML
Not captured — cannot analyze
0/25
AI Discoverability
How findable is this listing by ChatGPT, Perplexity, Gemini, and other AI search engines?
0/25Poor
Page HTML
Not captured — cannot analyze
0/25
How our review page compares
This Car-Search.ai listing review page scores 95+/100 on all four categories. It includes Schema.org Vehicle + Review structured data, semantic HTML, per-page meta descriptions, Open Graph tags, canonical URLs, static HTML rendering, market analysis, depreciation vectors, and rich narrative content — fully accessible to Google, ChatGPT, Perplexity, and all AI search engines.

Independent review — we are not affiliated with the dealer.

View original listing at John R Ford & Sons Ltd - Ford →

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About the Dealer

John R Ford & Sons Ltd - Ford

Shefford SG17 5BE