2018 FORD FOCUS — £14,699 Listing Review

Reviewed by Car-Search.ai | 16 April 2026 | Dowlais, Merthyr Tydfil
£14,699
59,909 miles | Petrol | Manual | Hatchback
Listing Quality
82/100
Good
vs Market Average
+50%
Above Market
Value Retention
65/100
Slow Depreciation
Our Verdict
82 /100

This 2018 FORD FOCUS is listed at £14,699 by Empressive Motor Co Ltd in Dowlais. It has 59,909 miles on the clock. At 50% above the market average of £9,827, this is priced on the higher side compared to 163 similar listings. Our depreciation analysis shows this vehicle is losing approximately £1,155/year in value. The listing quality is good, with adequate photos and specifications provided.

Year 2018
Make FORD
Model FOCUS
Body Style Hatchback
Colour Black
Fuel Type Petrol
Gearbox Manual
Mileage 59,909 miles
Engine 2L
All Features & Equipment (79)
Top speed154 mph0 to 606.5 secondsEngine torque (lbs/ft)266Engine power (BHP)247Extra Urban (mpg)49.6Urban (mpg)32.1Combined (mpg)41.5Cylinders - bore (mm)88TransmissionManualNumber of gears6Cylinders - stroke (mm)83CC1,999Cylinders4CO2 (g/km)159NOx (mg/km)0Standard Euro emissionsEuro 6Ultra Low Emission ZoneCompliantAutomatic Dimming Rear View MirrorCentre Console - Premium with Sliding Armrest - Covered Stowage BinsCourtesy Lights - Ambient LED Courtesy Lighting - Single ColourDEATC - Dual-Zone Electronic Automatic Temperature ControlDrivers and Passengers 8-Way Power Adjustable SeatsFloor Mats - Front and Rear - VelourFord Power Starter ButtonKeyless StartLeather-Trimmed HandbrakeMyKeyRain Sensitive Windshield WipersRecaro Sculpted 3-Seater Rear Bench SeatSeats - Heated Front Recaro SportsST Front Door Scuff Plates - IlluminatedSteering Column - Rake and Reach AdjustmentSteering Wheel - Flat Bottom 3-Spoke Leather Trimmed with ST LogoUnique ST Leather Gearshift Knob18in Alloy Wheels - Rock Metallic STDoor Mirrors - Body Colour Housing - Heated Electrically Operated Power Fold - Integrated Side IndicatorLocking Wheel NutsQuickclear Heated Front Windscreen with Heated Washer JetsRear Spoiler - Body ColourRed Painted Brake CalipersSpare Wheel - Mini SteelST Design Full Bodystyling KitWindows - Electrically Operated Front and Rear with One Touch Lowering-Closing and Global Opening-ClosingHeight1471mmHeight inclusive of roof railsmmLength4362mmWheelbase2648mmWidth2010mmWidth including mirrorsmmLuggage capacity (seats up) litresLuggage capacity (seats down) litresNumber of seats5Gross vehicle weight kgMax loading weightkgMax towing weight (braked)kgMax towing weight (unbraked)kgTurning circle (kerb to kerb) metresMax roof loadkgMinimum kerb weight1362 kgAirbags - Driver and Front PassengerAirbags - Front and Rear Side CurtainAirbags - Front Side ImpactAlarm - Thatcham Category 1 with Volume Sensing and PerimeterAnti-Lock Braking System - ABS with Electronic Brake Force Distribution - EBDCity PackCruise Control with Active Speed LimiterElectronic Stability Programme - ESP - with Traction Control and Emergency Brake Assist - EBAEmergency Brake Warning - Automatic Hazard Warning LightsEnhanced Torque Vectoring ControlFord Easy-Fuel Capless Refuelling SystemFord Eco Mode - Driver Information SystemFord KeyFree SystemHill Start AssistIPS - Intelligent Protection SystemParking Distance Sensors - RearRemote Central-Double LockingSeats - ISOFIX Mounting Provision for Child SeatsTrip ComputerTyre Pressure Monitoring System
Above MarketListed at £14,699 vs market average of £9,827 (+50%)
Market Low
£3,999
Market Average
£9,827
Market High
£19,989
Comparables
163 listings

Based on 163 comparable FORD FOCUS listings.

Age Depreciation
Slow Depreciation
£740/year
Mileage Impact
Slow Depreciation
£207/5k mi
Combined (10k mi/yr)
Slow Depreciation
£1,155/yr
This Vehicle vs Model
Age-predicted: £9,682 (+£5,017)
Mileage-predicted: £10,020 (+£4,679)
Scenarios: 5k mi/yr £-948/yr | 10k mi/yr £-1,155/yr | 15k mi/yr £-1,362/yr

Based on 523 comparable listings. Slopes from smoothed depreciation curves.

82
Overall Listing Quality
Good — this listing is well-presented and informative.
Information & Buyer Appeal
Does this listing give buyers enough information to make a decision?
23/25Good
Photos
22 photos
10/10
Features & key selling points
79 listed
8/8
Technical specifications
6 specs provided
5/7
Competitiveness
How well does this listing compete against similar vehicles for buyer attention?
19/25Good
Clear pricing
£14,699
8/8
Monthly payment shown
Not shown
0/4
Visual presentation
22 photos
5/5
Key selling points
79 features highlighted
4/4
Detailed specifications
6 specs provided
2/4
SEO Quality
Analysed from the actual dealer listing page HTML
22/25Good
Page title tag
Ford Focus 2.0t Ecoboost St-3 Hatchback 5dr Petrol
4/4
Meta description
2018 Ford Focus St-3, Manual, In Black. 19 INCH AL...
4/4
Canonical URL
Present
3/3
Open Graph tags
Missing or incomplete
0/3
Image alt text
91% of 46 images have alt text
3/3
Clean URL structure
SEO-friendly URL
3/3
Heading structure
1 H1 tag(s)
3/3
Indexability
Page is indexable
2/2
AI Discoverability
How findable is this listing by ChatGPT, Perplexity, Gemini, and other AI search engines?
18/25Good
Schema.org Vehicle markup
Vehicle/Car structured data found
6/6
Static HTML content
Vehicle data present in static HTML
5/5
Semantic HTML structure
Generic div/span markup — harder for AI to parse
1/4
Content depth
10291 words of text content
4/4
AI crawler access
Cloudflare detected — may block GPTBot, PerplexityBot, ClaudeBot
0/3
Bot-friendly
Assumed accessible — robots.txt not checked
2/3
How our review page compares
This Car-Search.ai listing review page scores 95+/100 on all four categories. It includes Schema.org Vehicle + Review structured data, semantic HTML, per-page meta descriptions, Open Graph tags, canonical URLs, static HTML rendering, market analysis, depreciation vectors, and rich narrative content — fully accessible to Google, ChatGPT, Perplexity, and all AI search engines.

Independent review — we are not affiliated with the dealer.

View original listing at Empressive Motor Co Ltd →

Looking for a FORD FOCUS?

Search 50,000+ cars from UK dealers with our free AI-powered search engine

Search Now — Free

About the Dealer

Empressive Motor Co Ltd

Dowlais, Merthyr Tydfil CF48 2SR