2018 FORD RANGER — £14,000 Listing Review

Reviewed by Car-Search.ai | 16 April 2026 | Burton upon Trent, Burton-on-Trent
£14,000
64,114 miles | Diesel | Manual | Pickup
Listing Quality
82/100
Good
vs Market Average
-25%
Below Market
Value Retention
45/100
Moderate Depreciation
Our Verdict
82 /100

This 2018 FORD RANGER is listed at £14,000 by RDM Direct ltd in Burton upon Trent. It has 64,114 miles on the clock. At 25% below the market average of £18,561, this looks competitively priced based on 58 comparable listings. Our depreciation analysis shows this vehicle is losing approximately £2,887/year in value. The listing quality is good, with adequate photos and specifications provided.

Year 2018
Make FORD
Model RANGER
Body Style Pickup
Colour White
Fuel Type Diesel
Gearbox Manual
Mileage 64,114 miles
Engine 2.2L
All Features & Equipment (69)
Top speed109 mph0 to 6012.3 secondsEngine torque (lbs/ft)277Engine power (BHP)158Extra Urban (mpg)46.3Urban (mpg)39.8Combined (mpg)43.5Cylinders - bore (mm)86TransmissionManualNumber of gears6Cylinders - stroke (mm)95CC2,198Cylinders4CO2 (g/km)184Standard Euro emissionsEuro 5Ultra Low Emission ZoneNon CompliantCourtesy Light - Overhead with Theatre-Style DimmingDigital Tachograph Sensor PortElectronic High and Low Range SelectionFloor Covering - CarpetedLAC - Load Adaptive ControlSunvisor - DriversSunvisor - PassengerTie-Down Hooks16in Steel WheelsDoor Mirrors - Electrically Operated and HeatedElectric Windows - Front and Rear with One Touch DriversFront Grille - SilverMudflaps - RearSpare Wheel - SteelHeight1815mmHeight inclusive of roof railsmmLength5359mmWheelbase3220mmWidth1850mmWidth including mirrorsmmLuggage capacity (seats up) litresLuggage capacity (seats down) litresNumber of seats5Gross vehicle weight kgMax loading weightkgTurning circle (kerb to kerb) metresMax roof loadkgMinimum kerb weight2103 kgABS - Anti-lock Braking SystemAirbags - CurtainAirbags - Drivers KneeAirbags - Front PassengerAirbags - Passenger DeactivationAirbags - Side ThoraxCBC - Cornering Brake ControlDrivers AirbagEBA - Emergency Brake AssistESP - Electronic Stability ProgrammeEmergency Brake LightsEngine Immobiliser - Passive Anti-theft SystemFord Easy-Fuel Capless Refuelling SystemGearshift Indicator LightHLA - Hill Launch AssistHill Descent ControlISOFIX - Child Seat AttachmentsMulti Function DisplayROM - Roll Over MitigationRemote Central LockingSeat Belt Reminder System - Drivers and Front PassengersThatcham Category 1 AlarmTraction Control - TCTrailer Sway ControlTrip Computer
Below MarketListed at £14,000 vs market average of £18,561 (-25%)
Market Low
£10,440
Market Average
£18,561
Market High
£27,995
Comparables
58 listings

Based on 58 comparable FORD RANGER listings.

Age Depreciation
Slow Depreciation
£981/year
Mileage Impact
Moderate Depreciation
£953/5k mi
Combined (10k mi/yr)
Moderate Depreciation
£2,887/yr
This Vehicle vs Model
Age-predicted: £18,130 (£-4,130)
Mileage-predicted: £20,556 (£-6,556)
Scenarios: 5k mi/yr £-1,934/yr | 10k mi/yr £-2,887/yr | 15k mi/yr £-3,840/yr

Based on 241 comparable listings. Slopes from smoothed depreciation curves.

82
Overall Listing Quality
Good — this listing is well-presented and informative.
Information & Buyer Appeal
Does this listing give buyers enough information to make a decision?
23/25Good
Photos
42 photos
10/10
Features & key selling points
69 listed
8/8
Technical specifications
6 specs provided
5/7
Competitiveness
How well does this listing compete against similar vehicles for buyer attention?
19/25Good
Clear pricing
£14,000
8/8
Monthly payment shown
Not shown
0/4
Visual presentation
42 photos
5/5
Key selling points
69 features highlighted
4/4
Detailed specifications
6 specs provided
2/4
SEO Quality
Analysed from the actual dealer listing page HTML
22/25Good
Page title tag
Ford Ranger 2.2 TDCI XL Pickup Double Cab 4dr Dies
4/4
Meta description
2018 Ford Ranger Xl, Manual, In White. DAB - CRUIS...
4/4
Canonical URL
Present
3/3
Open Graph tags
Missing or incomplete
0/3
Image alt text
98% of 92 images have alt text
3/3
Clean URL structure
SEO-friendly URL
3/3
Heading structure
1 H1 tag(s)
3/3
Indexability
Page is indexable
2/2
AI Discoverability
How findable is this listing by ChatGPT, Perplexity, Gemini, and other AI search engines?
18/25Good
Schema.org Vehicle markup
Vehicle/Car structured data found
6/6
Static HTML content
Vehicle data present in static HTML
5/5
Semantic HTML structure
Generic div/span markup — harder for AI to parse
1/4
Content depth
6545 words of text content
4/4
AI crawler access
Cloudflare detected — may block GPTBot, PerplexityBot, ClaudeBot
0/3
Bot-friendly
Assumed accessible — robots.txt not checked
2/3
How our review page compares
This Car-Search.ai listing review page scores 95+/100 on all four categories. It includes Schema.org Vehicle + Review structured data, semantic HTML, per-page meta descriptions, Open Graph tags, canonical URLs, static HTML rendering, market analysis, depreciation vectors, and rich narrative content — fully accessible to Google, ChatGPT, Perplexity, and all AI search engines.

Independent review — we are not affiliated with the dealer.

View original listing at RDM Direct ltd →

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About the Dealer

RDM Direct ltd

Burton upon Trent, Burton-on-Trent DE14 1RN