2021 BMW 1 Series 1.5L M Sport 5dr — £17,995 Listing Review

Reviewed by Car-Search.ai | 29 April 2026 | Birmingham
£17,995
29,000 miles | Petrol | Manual | Hatchback
Listing Quality
50/100
Average
vs Market Average
+1%
Fair Price
Value Retention
25/100
Steep Depreciation
Our Verdict
50 /100

This 2021 BMW 1 Series 1.5L M Sport 5dr is listed at £17,995 by MJ Autos in Birmingham. It has 29,000 miles on the clock. Priced in line with the market average of £17,861 based on 70 comparable listings. Our depreciation analysis shows this vehicle is losing approximately £3,891/year in value. The listing quality is average — it could benefit from more photos or detailed specifications.

Year 2021
Make BMW
Model 1 Series
Trim 1.5L M Sport 5dr
Body Style Hatchback
Colour Grey
Fuel Type Petrol
Gearbox Manual
Mileage 29,000 miles
Engine 1.5L
Doors 5
Seats 5
CO2 134 g/km
Euro Status Euro 6
ULEZ Compliant Yes
Road Tax £195/yr
Monthly Payment £263.32/mo
Highlights
STORM BAY GREY METALLIC1 OWNER FROM NEWJUST 29,000 MILESDAKOTA LEATHER HEATED SEATSREVERSE CAMERA WITH PARK ASSIST
All Features & Equipment (124)
STORM BAY GREY METALLIC1 OWNER FROM NEWJUST 29,000 MILESDAKOTA LEATHER HEATED SEATSREVERSE CAMERA WITH PARK ASSIST12V Power Socket in Centre Console Front with Blanking Plug18in Alloy Wheels - M Double-Spoke Style 819 - Bi-ColourAA Dealer Standards, which includes FREE AA ROADSIDE ASSISTANCEActive Guard PlusAdditional Storage CompartmentAir Conditioning Automatic with Two-Zone ControlAirbagsAlarm System - Thatcham 1 with Remote Control and Engine ImmobiliserApple CarPlay - Android AutoArmrest - Front - Folding with Storage CompartmentAttentiveness AssistantAuto LightsAutomatically Dimming Rear View Mirror with Auto dipBluetooth - Audio StreamingBluetooth Hands Free with USB Audio InterfaceBMW Adaptive LED HeadlightsBMW Connected Package ProfessionalBMW ConnectedDrive Online ServicesBMW Emergency CallBMW Live Cockpit ProfessionalBMW Mobility Tyre Sealing SystemBMW TeleServicesBumper System Front and Rear - Replaceable Deformation Elements for Impacts Up to 9mphCentral Locking Switch - Doors - Fuel Filler Cap - Luggage CompartmentCheck Control Warning System for Monitoring of Lights and Door-Luggage Compartment Open WarningChild Seat ISOFIX Attachment For The Two Outer Rear Seats And Front Passenger SeatChildproof Locking System - Rear Doors and Electric WindowsContrast Stitching - Instrument PanelCrash SensorCruise Control with Brake Function and Speed LimiterCupholders - Two Front Centre ConsoleDAB Digital RadioDakota Leather interior- Black with Blue HighlightDead-locking Function System to all DoorsDirection Indicator Side Lights Integrated in Exterior MirrorsDoor Sill Finishers in Black Plastic with Inserted M Designation in Metallic Look - Front OnlyDrive Performance Control with ECO PRO and Comfort ModesDrive-Away Locking System on All Doors-Luggage Compartment - Can Be De-Activated in iDrive SettingsDSC - Dynamic Stability Control PlusECO PRO ModeElectric HandbrakeElectric Mirrors - Power FoldingElectric Windows - Front and RearEPS - Electric Power SteeringExhaust Tailpipe - Chrome - Single Round 90mm - LeftExtended LightingExtended warranties availableExterior Mirrors - Electrically Folding with Anti DazzleExterior Parts in Body ColourExterior Trim - High Gloss ShadowlineFINANCE AVAILABLE.... CLICK APPLY ON OUR WEBSITEFirst Aid Kit and Warning TriangleFloor Mats in Anthracite Velour with Contrasting Colour Seam to Match Contrast Stitching on Instrument panelFront Windscreen Wipers with Integrated Washer JetsGearshift Lever with M Designation - Short-ShiftGlove Box with LightGrab Handles - Integrated in Roof Linings - FourHead-Up DisplayHeadlining - AnthraciteHeat Protection Glazing with Green TintHeated SeatsHigh Level Third Brake LightHigh-beam assistantIlluminated Boston Interior TrimIntegrated Owners Handbook - Within iDrive MenuInterior LightingInterior mirror with automatic-dipJust 1 owner from NewKidney Grille - Chrome Frame with Satin Aluminium StrutsLED Fog Lights - FrontLED HeadlightsLocking Wheel BoltsLuggage Compartment PackageM Logo Designation Chrome - SideM Sport Aerodynamic PackageM Sport PackageM Sport Steering WheelM Sport SuspensionModel Designation on Electric BootlidMultifunction Controls for Steering WheelNEW MOT on DeliveryOBC - On-Board ComputerOil Sensor For Level and GradeOptimum Shift IndicatorPark AssistPDC - Park Distance Control - Front and RearPerformance ControlPersonal ProfilePreparation For High-Beam AssistantRain Sensor with Automatic Headlight ActivationRear Fog LightRear Seat Backrest with Manual 60-40 Split Folding with 3 Top Tether Clips Integrated on Rear of Seat PanelsRear Seat Headrests - ThreeRear Window WiperRemote Control Key x2Reversing Light in Rear Light ClustersSatellite Navigation SystemSeat Belt Security Check for Driver and Front PassengerSeat Belt Warning if Driver Starts Ignition without Putting on SeatbeltService HistoryServotronic SteeringShark FinSide Armrests - Front and Rear Integrated into Door TrimSide Impact ProtectionSport Seats - FrontStart-Stop Button - Illuminated in Centre Console with Keyless Engine Start and Auto Start-Stop Deactivation ButtonSteering Column with Manual Reach and Rake AdjustmentStereo Speaker SystemStorage FeaturesStorm BaySun Protection GlazingSun Visors with Vanity Mirrors and Insert TabThree-Point Seat Belts - All SeatsTPMS - Tyre Pressure Monitoring SystemTwo Tone HornTyres - Reduced Rolling ResistanceULEZ and Clean Air Zone FriendlyVisible VINWelcome Light
At MarketListed at £17,995 vs market average of £17,861 (+1%)
Market Low
£11,494
Market Average
£17,861
Market High
£29,475
Comparables
70 listings

Based on 70 comparable BMW 1 Series listings.

Age Depreciation
Moderate Depreciation
£1,584/year
Mileage Impact
Moderate Depreciation
£1,154/5k mi
Combined (10k mi/yr)
Steep Depreciation
£3,891/yr
This Vehicle vs Model
Age-predicted: £16,400 (+£1,595)
Mileage-predicted: £17,522 (+£473)
Scenarios: 5k mi/yr £-2,738/yr | 10k mi/yr £-3,891/yr | 15k mi/yr £-5,045/yr

Based on 355 comparable listings. Slopes from smoothed depreciation curves.

50
Overall Listing Quality
Average — some areas could be improved.
Information & Buyer Appeal
Does this listing give buyers enough information to make a decision?
25/25Good
Photos
21 photos
10/10
Features & key selling points
124 listed
8/8
Technical specifications
9 specs provided
7/7
Competitiveness
How well does this listing compete against similar vehicles for buyer attention?
25/25Good
Clear pricing
£17,995
8/8
Monthly payment shown
£263.32/mo
4/4
Visual presentation
21 photos
5/5
Key selling points
124 features highlighted
4/4
Detailed specifications
9 specs provided
4/4
SEO Quality
Page HTML not captured — scores are estimated
0/25Poor
Page HTML
Not captured — cannot analyze
0/25
AI Discoverability
How findable is this listing by ChatGPT, Perplexity, Gemini, and other AI search engines?
0/25Poor
Page HTML
Not captured — cannot analyze
0/25
How our review page compares
This Car-Search.ai listing review page scores 95+/100 on all four categories. It includes Schema.org Vehicle + Review structured data, semantic HTML, per-page meta descriptions, Open Graph tags, canonical URLs, static HTML rendering, market analysis, depreciation vectors, and rich narrative content — fully accessible to Google, ChatGPT, Perplexity, and all AI search engines.

Independent review — we are not affiliated with the dealer.

View original listing at MJ Autos →

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About the Dealer

MJ Autos

Birmingham B24 8HJ