2022 FORD FIESTA — £16,999 Listing Review

Reviewed by Car-Search.ai | 7 April 2026 | Dowlais, Merthyr Tydfil
£16,999
23,993 miles | Petrol | Manual | Hatchback
Listing Quality
82/100
Good
vs Market Average
+29%
Above Market
Value Retention
65/100
Slow Depreciation
Our Verdict
82 /100

This 2022 FORD FIESTA is listed at £16,999 by Empressive Motor Co Ltd in Dowlais. It has 23,993 miles on the clock. At 29% above the market average of £13,198, this is priced on the higher side compared to 94 similar listings. Our depreciation analysis shows this vehicle is losing approximately £1,412/year in value. The listing quality is good, with adequate photos and specifications provided.

Year 2022
Make FORD
Model FIESTA
Body Style Hatchback
Colour White
Fuel Type Petrol
Gearbox Manual
Mileage 23,993 miles
Engine 1.5L
All Features & Equipment (87)
Frozen White £250Total value of factory fitted extras £250Top speed143 mph0 to 606.5 secondsEngine torque (lbs/ft)236Engine power (BHP)197Combined (mpg)44.1Cylinders - bore (mm)84TransmissionManualNumber of gears6Cylinders - stroke (mm)90CC1,499Cylinders3CO2 (g/km)145Standard Euro emissionsEuro 6Ultra Low Emission ZoneCompliant6-Way Manual Driver Seat with Lumbar Adjustment6-Way Manual Passenger Seat with Lumbar AdjustmentAir Conditioning - Electronic Automatic Temperature Control - EATCAutomatic Rain Sensing Wipers and Auto-Dimming Rear View MirrorBlack Interior HeadliningCargo Area CoverCentre Console - Premium with Openable Stowage Area with USB Connectivity - 2 Cupholders and 12v Power PointCourtesy Light - Front LED with Map-reading LightDoor Lever - Chrome FinishFloor Mats - Front and RearFord Performance Sports SeatsInterior Ambient LED LightingKeyless StartMyKeyOverhead Console - Sunglasses HolderRear Fog LampsRear Seat - 60-40 Split Back and CushionSeat Belts with Blue DetailingSports PedalsST 3-Spoke Leather-trimmed Steering Wheel with Motion Blue StitchingSteering Column - Rake and Reach Adjustment17in Alloy Wheels - 5x2-Spoke with Magnetite FinishBlack Belt Line FinisherBody Colour BumpersDoor Handles - Body ColourDoor Mirrors - Heated - Electric - Integrated Side Indicators - Body ColouredElectrically-Operated Front Windows with One Touch DriversExhaust - Dual Chrome FinishLarge Rear Spoiler - Body Colour with Centre High Mounted Stop LightLocking Wheel NutsQuickclear Heated WindscreenRear Privacy GlassSide Panel - Bodyside Mouldings - Body ColourST Badge - RearTyre Repair KitUnique ST Front Grille and Bumper and ST Rear Bumper with DiffuserUnique ST Scuff PlatesHeight1469mmHeight inclusive of roof railsmmLength4068mmWidth1941mmWidth including mirrorsmmLuggage capacity (seats up) litresLuggage capacity (seats down) litresNumber of seats5Gross vehicle weight kgMax loading weightkgMax towing weight (braked)kgMax towing weight (unbraked)kgTurning circle (kerb to kerb) metresMax roof loadkgMinimum kerb weight1262 kg4.2in TFT Ice Blue Illumination Analogue Cluster with Trip ComputerAirbags - Driver and Front PassengerAirbags - Front Side ImpactAirbags - Side CurtainAnti-Lock Braking System - ABS with Electronic Brake Force Distribution - EBDCruise Control includes Speed Limiter and Intelligent Speed AssistanceEmergency Brake Warning - Automatic Hazard Warning LightsEnhanced Electronic Stability Control - ESC with Traction Control - Emergency Brake Assist - EBA - Hill Start Assist - HSA and Trailer Sway ControlFord Easy-Fuel Capless Refuelling SystemIPS - Intelligent Protection SystemLane-Keeping Aid with Lane-Keeping AssistParking Distance Sensors - RearRemote Central-Double LockingSeats - ISOFIX Mounting Provision for Child SeatsSelectable Drive ModesTailgate Wash-WipeThatcham Category Alarm with Power Door DeadlocksTraffic Sign Recognition, Auto High Beam and Driver AlertTrip Computer
Above MarketListed at £16,999 vs market average of £13,198 (+29%)
Market Low
£5,500
Market Average
£13,198
Market High
£49,995
Comparables
94 listings

Based on 94 comparable FORD FIESTA listings.

Age Depreciation
Slow Depreciation
£754/year
Mileage Impact
Slow Depreciation
£329/5k mi
Combined (10k mi/yr)
Slow Depreciation
£1,412/yr
This Vehicle vs Model
Age-predicted: £12,531 (+£4,468)
Mileage-predicted: £11,353 (+£5,646)
Scenarios: 5k mi/yr £-1,083/yr | 10k mi/yr £-1,412/yr | 15k mi/yr £-1,741/yr

Based on 666 comparable listings. Slopes from smoothed depreciation curves.

82
Overall Listing Quality
Good — this listing is well-presented and informative.
Information & Buyer Appeal
Does this listing give buyers enough information to make a decision?
23/25Good
Photos
25 photos
10/10
Features & key selling points
87 listed
8/8
Technical specifications
6 specs provided
5/7
Competitiveness
How well does this listing compete against similar vehicles for buyer attention?
19/25Good
Clear pricing
£16,999
8/8
Monthly payment shown
Not shown
0/4
Visual presentation
25 photos
5/5
Key selling points
87 features highlighted
4/4
Detailed specifications
6 specs provided
2/4
SEO Quality
Analysed from the actual dealer listing page HTML
22/25Good
Page title tag
Ford Fiesta 1.5t Ecoboost St-2 Hatchback 3dr Petro
4/4
Meta description
2022 Ford Fiesta St-2, Manual, In White. NEW MODEL...
4/4
Canonical URL
Present
3/3
Open Graph tags
Missing or incomplete
0/3
Image alt text
92% of 52 images have alt text
3/3
Clean URL structure
SEO-friendly URL
3/3
Heading structure
1 H1 tag(s)
3/3
Indexability
Page is indexable
2/2
AI Discoverability
How findable is this listing by ChatGPT, Perplexity, Gemini, and other AI search engines?
18/25Good
Schema.org Vehicle markup
Vehicle/Car structured data found
6/6
Static HTML content
Vehicle data present in static HTML
5/5
Semantic HTML structure
Generic div/span markup — harder for AI to parse
1/4
Content depth
10472 words of text content
4/4
AI crawler access
Cloudflare detected — may block GPTBot, PerplexityBot, ClaudeBot
0/3
Bot-friendly
Assumed accessible — robots.txt not checked
2/3
How our review page compares
This Car-Search.ai listing review page scores 95+/100 on all four categories. It includes Schema.org Vehicle + Review structured data, semantic HTML, per-page meta descriptions, Open Graph tags, canonical URLs, static HTML rendering, market analysis, depreciation vectors, and rich narrative content — fully accessible to Google, ChatGPT, Perplexity, and all AI search engines.

Independent review — we are not affiliated with the dealer.

View original listing at Empressive Motor Co Ltd →

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About the Dealer

Empressive Motor Co Ltd

Dowlais, Merthyr Tydfil CF48 2SR