2021 FORD KUGA — £16,999 Listing Review

Reviewed by Car-Search.ai | 1 May 2026 | Dowlais, Merthyr Tydfil
£16,999
30,722 miles | Diesel | Manual | SUV
Listing Quality
82/100
Good
vs Market Average
+8%
Above Market
Value Retention
25/100
Steep Depreciation
Our Verdict
82 /100

This 2021 FORD KUGA is listed at £16,999 by Empressive Motor Co Ltd in Dowlais. It has 30,722 miles on the clock. At 8% above the market average of £15,703, this is priced on the higher side compared to 75 similar listings. Our depreciation analysis shows this vehicle is losing approximately £3,219/year in value. The listing quality is good, with adequate photos and specifications provided.

Year 2021
Make FORD
Model KUGA
Body Style SUV
Colour Black
Fuel Type Diesel
Gearbox Manual
Mileage 30,722 miles
Engine 1.5L
All Features & Equipment (124)
Agate Black £600Total value of factory fitted extras £600Top speed112 mph0 to 6011.7 secondsEngine torque (lbs/ft)221Engine power (BHP)118Combined (mpg)60.1Cylinders - bore (mm)75TransmissionManualNumber of gears6Cylinders - stroke (mm)85CC1,496Cylinders4CO2 (g/km)124Standard Euro emissionsEuro 6Ultra Low Emission ZoneCompliant10-Way Power Adjustable Drivers Seat2nd Row Sliding Seats with 60-40 Split8-Way Manual Passenger Seat including Lumbar Support and Height AdjustAlloy PedalsAmbient LightingAuto Dimming Rear View MirrorAuto WipersCentre Console with Electronic Parking BrakeDark Headliner and PillarsDriver and Passengers Sun Visor with IlluminationDual Zone Electronic Automatic Temperature Control - DEATCFlat Bottom Steering Wheel in Sensico with Red StitchingFloor Mats - Front and Rear - ST-LineFront Seats - 2-Way Manual Height Adjust Passive Head RestraintsFront Seats - Drivers and Passengers Seatback Map PocketsFull Digital 12.3in Instrument ClusterGear Shift - Unique Leather Trimmed Knob with Satin Aluminium Insert and Red Gaiter StitchingGlovebox LightsHandsfree Power TailgateLoad Compartment - LightsLoad Compartment - Tie Down HooksLoad Compartment CarpetLower Door Frame Beltline - BlackMini Overhead Console with Sunglasses Holder BinMyKey Gen IIRear Charging PointRear Occupancy AlertRear Seat Centre Head RestraintRear Seats - 2-Way Head Restraint Up-DownRear Seats - Folding Centre Armrest with Integrated Cup HolderRear Seats - Sliding Seat Adjust Tracks - Fore-AftRemote Tailgate ReleaseRemovable Package TraySingle Rear Fog LightSports SeatsSteering Column - Rake and Reach AdjustmentUpper Door Frame Beltline - Black18in Alloy Wheels - 10 Spoke - Rock MetallicAluminium - Finish Front Scuff Plates with ST-Line ScriptBlack Roof RailsDual Exhaust Tailpipes with Unique Brushed Stainless Steel FinishExterior Door Handles - Body ColouredFront and Rear Bumper - Sporty Body Colour with Rear Ebony High-Gloss InsertFront Windows - Laminated GlassHeated and Power Folding Door Mirrors with Puddle LightsKuga BadgeLarge Rear SpoilerLocking Wheel NutsLower Bodyside Moulding - Body ColourPower Front and Rear Windows with Shot up and Down - One Global ClosingQuickclear Heated WindscreenRed Brake CalipersRocker Panel Mouldings - Body Colour - ST-Line DesignST-Line Badge on Left and Right Side WingsST-Line Bodystyling KitST-Line Front and Rear Bumper Moulding - Body ColourTailgate Handle - Body ColourTow Hooks - Front and RearTyre Inflation KitHeight1666mmHeight inclusive of roof railsmmLength4614mmWheelbase2710mmWidth2178mmWidth including mirrorsmmLuggage capacity (seats up) litresLuggage capacity (seats down) litresNumber of seats5Gross vehicle weight kgMax loading weightkgMax towing weight (braked)kgMax towing weight (unbraked)kgTurning circle (kerb to kerb) metresMax roof loadkgAirbag - Driver and Front Passenger SideAirbag - Front Passenger Deactivation SwitchAirbags - Driver and Front PassengerAirbags - Drivers KneeAirbags - Front and Rear Side CurtainAutomatic Door RelockingCruise Control with Adjustable Speed LimiterEngine Immobiliser - SecuriLockESC - Electronic Stability Programme and ABS - Anti Lock Braking SystemFord Easy Fuel SystemFord KeyFree System with Ford Power Starter ButtonFront and Rear Parking SensorsKeyless EntryLane Keeping Aid with Lane Departure WarningManual Childproof Locks on Rear DoorsPost Collision BrakingPower Door Deadlocks - Double LockingPower Door LocksPre-Collision Assist with Autonomous Emergency Braking - Camera DetectionRear View CameraRemote Power Central Double Locking DoorsSeat Belt - Drivers - Front Passenger and Rear Seat Belt Reminder AlertSeat Belts - Front 3-Point Seatbelts with Load LimiterSeat Belts - Front Height AdjustableSeat Belts - Rear Retractable Rear Belt - 3-Point All PositionsSeats - ISOFIX Mounting Provision for Child Seats - Outer Seats OnlySelectable Drive ModesSteering Column - Locking ElectricTether Anchorage - Two Rear Seat Top Tether Anchorage RestraintsThatcham Category 1 Perimeter and Volume Sensing AlarmTrip ComputerTyre Pressure Monitoring SystemWiper - Intermittent Rear Window WiperWrong Way Alert
Above MarketListed at £16,999 vs market average of £15,703 (+8%)
Market Low
£10,950
Market Average
£15,703
Market High
£26,499
Comparables
75 listings

Based on 75 comparable FORD KUGA listings.

Age Depreciation
Moderate Depreciation
£1,546/year
Mileage Impact
Moderate Depreciation
£836/5k mi
Combined (10k mi/yr)
Steep Depreciation
£3,219/yr
This Vehicle vs Model
Age-predicted: £14,781 (+£2,218)
Mileage-predicted: £15,243 (+£1,756)
Scenarios: 5k mi/yr £-2,382/yr | 10k mi/yr £-3,219/yr | 15k mi/yr £-4,055/yr

Based on 358 comparable listings. Slopes from smoothed depreciation curves.

82
Overall Listing Quality
Good — this listing is well-presented and informative.
Information & Buyer Appeal
Does this listing give buyers enough information to make a decision?
23/25Good
Photos
26 photos
10/10
Features & key selling points
124 listed
8/8
Technical specifications
6 specs provided
5/7
Competitiveness
How well does this listing compete against similar vehicles for buyer attention?
19/25Good
Clear pricing
£16,999
8/8
Monthly payment shown
Not shown
0/4
Visual presentation
26 photos
5/5
Key selling points
124 features highlighted
4/4
Detailed specifications
6 specs provided
2/4
SEO Quality
Analysed from the actual dealer listing page HTML
22/25Good
Page title tag
Ford Kuga 1.5 Ecoblue St-Line Edition Suv 5dr Dies
4/4
Meta description
2021 Ford Kuga St-Line Edition, Manual, In Black.....
4/4
Canonical URL
Present
3/3
Open Graph tags
Missing or incomplete
0/3
Image alt text
93% of 54 images have alt text
3/3
Clean URL structure
SEO-friendly URL
3/3
Heading structure
1 H1 tag(s)
3/3
Indexability
Page is indexable
2/2
AI Discoverability
How findable is this listing by ChatGPT, Perplexity, Gemini, and other AI search engines?
18/25Good
Schema.org Vehicle markup
Vehicle/Car structured data found
6/6
Static HTML content
Vehicle data present in static HTML
5/5
Semantic HTML structure
Generic div/span markup — harder for AI to parse
1/4
Content depth
10930 words of text content
4/4
AI crawler access
Cloudflare detected — may block GPTBot, PerplexityBot, ClaudeBot
0/3
Bot-friendly
Assumed accessible — robots.txt not checked
2/3
How our review page compares
This Car-Search.ai listing review page scores 95+/100 on all four categories. It includes Schema.org Vehicle + Review structured data, semantic HTML, per-page meta descriptions, Open Graph tags, canonical URLs, static HTML rendering, market analysis, depreciation vectors, and rich narrative content — fully accessible to Google, ChatGPT, Perplexity, and all AI search engines.

Independent review — we are not affiliated with the dealer.

View original listing at Empressive Motor Co Ltd →

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About the Dealer

Empressive Motor Co Ltd

Dowlais, Merthyr Tydfil CF48 2SR