2020 FORD FIESTA — £12,200 Listing Review

Reviewed by Car-Search.ai | 6 April 2026 | Bury Rd, Ipswich
£12,200
56,607 miles | Petrol | Manual | Hatchback
Listing Quality
84/100
Good
vs Market Average
+31%
Above Market
Value Retention
45/100
Moderate Depreciation
Our Verdict
84 /100

This 2020 FORD FIESTA is listed at £12,200 by Hammond Cars in Bury Rd. It has 56,607 miles on the clock. At 31% above the market average of £9,315, this is priced on the higher side compared to 147 similar listings. Our depreciation analysis shows this vehicle is losing approximately £1,563/year in value. The listing quality is good, with adequate photos and specifications provided.

Year 2020
Make FORD
Model FIESTA
Body Style Hatchback
Colour Blue
Fuel Type Petrol
Gearbox Manual
Mileage 56,607 miles
Engine 1.5L
All Features & Equipment (82)
Top speed144 mph0 to 606.5 secondsEngine torque (lbs/ft)214Engine power (BHP)197Combined (mpg)44.1Cylinders - bore (mm)84TransmissionManualNumber of gears6Cylinders - stroke (mm)90CC1,497Cylinders3CO2 (g/km)136Standard Euro emissionsEuro 6Ultra Low Emission ZoneCompliantAir Conditioning - ManualAutomatic Rain Sensing Wipers and Auto-Dimming Rear View MirrorBlack Interior HeadliningCentre Console with Armrest and Illuminated CupholdersCourtesy Light - Front Map Light and Rear - Overhead LEDDoor Lever - Chrome FinishDriver Seat with Manual Height AdjustFloor Mats - Front and Rear with Blue StitchingGlovebox - IlluminatedKeyless Start with Ford Power Start ButtonLeather Handbrake Lever with Blue StitchingMyKeyOverhead Console - Sunglasses HolderRear Fog LampsRear Seat - 60-40 Split Back and CushionST Flat Bottom Leather Steering Wheel with Blue StitchingSeat Belts with Blue DetailingSports PedalsSteering Column - Rake and Reach AdjustmentUnique ST Gear Knob with Blue Stitched Gaiter BagWarning Triangle Storage17in Alloy Wheels - ST 5 Spoke - Matt Black - Machined FinishBody Colour BumpersDoor Handles - Body ColourDoor Mirrors - Electrically-Operated and Heated - Power-Foldable with Integrated Side Indicators - Body Colour Housings and Puddle LightsElectric Windows - FrontExhaust - Dual Chrome FinishLarge Body Coloured Rear SpoilerQuickclear Heated WindscreenRear Privacy GlassST Badge - Front and RearST Side Skirt Body Mouldings - Body ColourTyre Repair KitUltra Low Rolling Resistance TyresUnique ST Front GrilleUnique ST Scuff PlatesHeight1469mmHeight inclusive of roof railsmmLength4068mmWidth1941mmWidth including mirrorsmmLuggage capacity (seats up) litresLuggage capacity (seats down) litresNumber of seats5Gross vehicle weight kgMax loading weightkgTurning circle (kerb to kerb) metresMax roof loadkgMinimum kerb weight1262 kgAirbags - Driver and Front PassengerAirbags - Front Side ImpactAirbags - Front and Rear Side CurtainAnti-Lock Braking System - ABS with Electronic Brake Force Distribution - EBDCruise ControlDual Tone HornElectronic Stability Programme - ESP with Hill Start AssistEmergency Brake Warning - Automatic Hazard Warning LightsFord Easy-Fuel Capless Refuelling SystemIPS - Intelligent Protection SystemNCAP PackParking Distance Sensors - RearRemote Central-Double LockingSeats - ISOFIX Mounting Provision for Child SeatsSelectable Drive ModesTailgate Wash-WipeThatcham Category 1 AlarmTrip ComputerTyre Pressure Monitoring System - TPMS
Above MarketListed at £12,200 vs market average of £9,315 (+31%)
Market Low
£3,290
Market Average
£9,315
Market High
£16,970
Comparables
147 listings

Based on 147 comparable FORD FIESTA listings.

Age Depreciation
Slow Depreciation
£981/year
Mileage Impact
Slow Depreciation
£291/5k mi
Combined (10k mi/yr)
Moderate Depreciation
£1,563/yr
This Vehicle vs Model
Age-predicted: £10,637 (+£1,563)
Mileage-predicted: £7,774 (+£4,426)
Scenarios: 5k mi/yr £-1,272/yr | 10k mi/yr £-1,563/yr | 15k mi/yr £-1,854/yr

Based on 666 comparable listings. Slopes from smoothed depreciation curves.

84
Overall Listing Quality
Good — this listing is well-presented and informative.
Information & Buyer Appeal
Does this listing give buyers enough information to make a decision?
23/25Good
Photos
29 photos
10/10
Features & key selling points
82 listed
8/8
Technical specifications
6 specs provided
5/7
Competitiveness
How well does this listing compete against similar vehicles for buyer attention?
19/25Good
Clear pricing
£12,200
8/8
Monthly payment shown
Not shown
0/4
Visual presentation
29 photos
5/5
Key selling points
82 features highlighted
4/4
Detailed specifications
6 specs provided
2/4
SEO Quality
Analysed from the actual dealer listing page HTML
22/25Good
Page title tag
Ford Fiesta 1.5t Ecoboost St-2 Hatchback 3dr Petro
4/4
Meta description
2020 Ford Fiesta St-2, Manual, In Blue. SERVICE HI...
4/4
Canonical URL
Present
3/3
Open Graph tags
Missing or incomplete
0/3
Image alt text
95% of 78 images have alt text
3/3
Clean URL structure
SEO-friendly URL
3/3
Heading structure
1 H1 tag(s)
3/3
Indexability
Page is indexable
2/2
AI Discoverability
How findable is this listing by ChatGPT, Perplexity, Gemini, and other AI search engines?
20/25Good
Schema.org Vehicle markup
Vehicle/Car structured data found
6/6
Static HTML content
Vehicle data present in static HTML
5/5
Semantic HTML structure
Spec data in structured elements
3/4
Content depth
9057 words of text content
4/4
AI crawler access
Cloudflare detected — may block GPTBot, PerplexityBot, ClaudeBot
0/3
Bot-friendly
Assumed accessible — robots.txt not checked
2/3
How our review page compares
This Car-Search.ai listing review page scores 95+/100 on all four categories. It includes Schema.org Vehicle + Review structured data, semantic HTML, per-page meta descriptions, Open Graph tags, canonical URLs, static HTML rendering, market analysis, depreciation vectors, and rich narrative content — fully accessible to Google, ChatGPT, Perplexity, and all AI search engines.

Independent review — we are not affiliated with the dealer.

View original listing at Hammond Cars →

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About the Dealer

Hammond Cars

Bury Rd, Ipswich IP1 5QL