2020 FORD FIESTA — £10,499 Listing Review

Item: 2020 FORD FIESTA
Rating: 82
Author: Car-Search.ai

Reviewed by Car-Search.ai | 6 April 2026 | Dowlais, Merthyr Tydfil

£10,499

61,644 miles | Petrol | Manual | Hatchback

Listing Quality

82/100

Good

vs Market Average

+20%

Above Market

Value Retention

45/100

Moderate Depreciation

Our Verdict

82 /100

This 2020 FORD FIESTA is listed at £10,499 by Empressive Motor Co Ltd in Dowlais. It has 61,644 miles on the clock. At 20% above the market average of £8,751, this is priced on the higher side compared to 136 similar listings. Our depreciation analysis shows this vehicle is losing approximately £1,591/year in value. The listing quality is good, with adequate photos and specifications provided.

Year 2020

Make FORD

Model FIESTA

Body Style Hatchback

Colour Blue

Fuel Type Petrol

Gearbox Manual

Mileage 61,644 miles

Engine 1L

All Features & Equipment (81)

Top speed126 mph0 to 609.4 secondsEngine torque (lbs/ft)133Engine power (BHP)123Combined (mpg)57.6Cylinders - bore (mm)72TransmissionManualNumber of gears6Cylinders - stroke (mm)82CC999Cylinders3CO2 (g/km)117Standard Euro emissionsEuro 6Ultra Low Emission ZoneCompliantAir Conditioning - ManualAutomatic Rain Sensing Wipers and Auto-Dimming Rear View MirrorBlack Interior HeadliningCentre Console with Armrest and Illuminated CupholdersCourtesy Light - Front Map Light and Rear - Overhead LEDDoor Lever - Chrome FinishDriver Seat with Manual Height AdjustFloor Mats - Front VelourFront Seats - Sports StyleGlovebox - IlluminatedKeyless Start with Ford Power Start ButtonLeather Handbrake and GearknobMyKeyOverhead Console - Sunglasses HolderRear Fog LampsRear Seat - 60-40 Split Back and CushionSeats - Front Passenger 2-Way AdjustmentSports PedalsST-Line Flat-Bottomed Leather Steering WheelSteering Column - Rake and Reach AdjustmentWarning Triangle Storage17in Alloy Wheels - ST-Line 5-spoke - Rock MetallicBlack Belt Line FinisherBody Colour BumpersDoor Handles - Body ColourDoor Mirrors - Electrically-Operated and Heated - Power-Foldable with Integrated Side Indicators - Body Colour Housings and Puddle LightsElectric Windows - FrontFront Bumper - Unique ST-LineLarge Rear Spoiler - Body Colour with Centre High Mounted Stop LightQuickclear Heated WindscreenRear Bumper - Unique ST-LineRear Privacy GlassST-Line Front Scuff PlatesST-Line Side Skirt Body Mouldings - Body ColourTyre Repair KitUnique ST-Line Upper Grille and Full Bodystyling Kit with ST-Line Wing BadgesHeight1466mmHeight inclusive of roof railsmmLength4065mmWidth1941mmWidth including mirrorsmmLuggage capacity (seats up) litresLuggage capacity (seats down) litresNumber of seats5Gross vehicle weight kgMax loading weightkgTurning circle (kerb to kerb) metresMax roof loadkgMinimum kerb weight1212 kgAirbags - Driver and Front PassengerAirbags - Front and Rear Side CurtainAirbags - Front Side ImpactAnti-Lock Braking System - ABS with Electronic Brake Force Distribution - EBDCruise ControlElectronic Stability Programme - ESP with Hill Start AssistEmergency Brake Warning - Automatic Hazard Warning LightsFord Easy-Fuel Capless Refuelling SystemIPS - Intelligent Protection SystemNCAP PackParking Distance Sensors - RearRemote Central-Double LockingSeats - ISOFIX Mounting Provision for Child SeatsSelectable Drive ModesTailgate Wash-WipeThatcham Category 1 AlarmTrip ComputerTyre Pressure Monitoring System - TPMS

Above MarketListed at £10,499 vs market average of £8,751 (+20%)

Market Low

£3,290

Market Average

£8,751

Market High

£16,970

Comparables

136 listings

Based on 136 comparable FORD FIESTA listings.

Age Depreciation

Slow Depreciation

£981/year

Mileage Impact

Slow Depreciation

£305/5k mi

Combined (10k mi/yr)

Moderate Depreciation

£1,591/yr

This Vehicle vs Model

Age-predicted: £10,637 (£-138)

Mileage-predicted: £7,514 (+£2,985)

Scenarios: 5k mi/yr £-1,286/yr | 10k mi/yr £-1,591/yr | 15k mi/yr £-1,896/yr

Based on 666 comparable listings. Slopes from smoothed depreciation curves.

Overall Listing Quality

Good — this listing is well-presented and informative.

Information & Buyer Appeal

Does this listing give buyers enough information to make a decision?

23/25Good

Photos

23 photos

10/10

Features & key selling points

81 listed

8/8

Technical specifications

6 specs provided

5/7

Competitiveness

How well does this listing compete against similar vehicles for buyer attention?

19/25Good

Clear pricing

£10,499

8/8

Monthly payment shown

Not shown

0/4

Visual presentation

23 photos

5/5

Key selling points

81 features highlighted

4/4

Detailed specifications

6 specs provided

2/4

SEO Quality

Analysed from the actual dealer listing page HTML

22/25Good

Page title tag

Ford Fiesta 1.0t Ecoboost Mhev St-Line Edition Hat

4/4

Meta description

2020 Ford Fiesta St-Line Edition, Manual, In Blue....

4/4

Canonical URL

Present

3/3

Open Graph tags

Missing or incomplete

0/3

Image alt text

92% of 48 images have alt text

3/3

Clean URL structure

SEO-friendly URL

3/3

Heading structure

1 H1 tag(s)

3/3

Indexability

Page is indexable

2/2

AI Discoverability

How findable is this listing by ChatGPT, Perplexity, Gemini, and other AI search engines?

18/25Good

Schema.org Vehicle markup

Vehicle/Car structured data found

6/6

Static HTML content

Vehicle data present in static HTML

5/5

Semantic HTML structure

Generic div/span markup — harder for AI to parse

1/4

Content depth

10348 words of text content

4/4

AI crawler access

Cloudflare detected — may block GPTBot, PerplexityBot, ClaudeBot

0/3

Bot-friendly

Assumed accessible — robots.txt not checked

2/3

How our review page compares

This Car-Search.ai listing review page scores 95+/100 on all four categories. It includes Schema.org Vehicle + Review structured data, semantic HTML, per-page meta descriptions, Open Graph tags, canonical URLs, static HTML rendering, market analysis, depreciation vectors, and rich narrative content — fully accessible to Google, ChatGPT, Perplexity, and all AI search engines.