2018 FORD FIESTA — £5,494 Listing Review

Reviewed by Car-Search.ai | 6 April 2026 | Berkeley, Gloucestershire
£5,494
91,000 miles | Petrol | Manual
Listing Quality
89/100
Good
vs Market Average
-6%
Below Market
Value Retention
45/100
Moderate Depreciation
Our Verdict
89 /100

This 2018 FORD FIESTA is listed at £5,494 by Alisons Automotive Group in Berkeley. It has 91,000 miles on the clock. At 6% below the market average of £5,816, this looks competitively priced based on 80 comparable listings. Our depreciation analysis shows this vehicle is losing approximately £1,725/year in value. The listing quality is good, with adequate photos and specifications provided.

Year 2018
Make FORD
Model FIESTA
Colour Black
Fuel Type Petrol
Gearbox Manual
Mileage 91,000 miles
Engine 1L
Seats 5
CO2 97 g/km
Euro Status Euro 6
ULEZ Compliant Compliant
Monthly Payment £103.8/mo
Power 99 BHP
Torque 125 lbs/ft
Top Speed 113 mph
0-60 mph 10.6s
Cylinders 3
Gears 6
Combined MPG 65.7 mpg
Urban MPG 48.7 mpg
Extra Urban MPG 68.9 mpg
Length 4040mm
Width 1941mm
Height 1476mm
Wheelbase 2493mm
Kerb Weight 1163 kg
All Features & Equipment (62)
Top speed113 mph0 to 6010.6 secondsEngine torque (lbs/ft)125Engine power (BHP)99Extra Urban (mpg)68.9Urban (mpg)48.7Combined (mpg)65.7Cylinders - bore (mm)72TransmissionManualNumber of gears6Cylinders - stroke (mm)82CC999Cylinders3CO2 (g/km)97Standard Euro emissionsEuro 6Ultra Low Emission ZoneCompliant3-Spoke Leather Trimmed Steering Wheel with Audio ControlsAir Conditioning - ManualCentre Console with Two Cupholders and 12V Power PointCourtesy Light - Front Map Light and Rear - Overhead LEDDoor Lever - Chrome FinishGearshift Knob - Leather-TrimmedGlovebox - IlluminatedHeadliner - WovenLeather-Trimmed HandbrakeManual Drivers Seat Height AdjustmentMyKeyOverhead Console - Sunglasses HolderRear Fog LampsRear Seat - 60-40 Split Back and CushionSeats - Front Comfort StyleSteering Column - Rake and Reach AdjustmentWarning Triangle Storage15in Alloy Wheels - 8 SpokeBody Coloured Electrically Operated Door Mirrors with Integrated Side IndicatorsChrome Belt Line FinisherChrome Upper GrilleDoor Handles - Body ColourElectrically-Operated Front Windows with One Touch DriversFront Bumper - Body ColourQuickclear Heated WindscreenRear Bumper - Body Coloured Upper and Self Colour LowerRear Spoiler - Body ColourTyre Repair KitWipers - Standard with 6 Speed Interval SettingsHeight1476mmHeight inclusive of roof railsmmLength4040mmWheelbase2493mmWidth1941mmWidth including mirrorsmmLuggage capacity (seats up) litresLuggage capacity (seats down) litresNumber of seats5Fuel tank capacity42 litresGross vehicle weight kgMax loading weightkgMax towing weight (braked)kgMax towing weight (unbraked)kgTurning circle (kerb to kerb) metresMax roof loadkgMinimum kerb weight1163 kg
Below MarketListed at £5,494 vs market average of £5,816 (-6%)
Market Low
£3,500
Market Average
£5,816
Market High
£11,499
Comparables
80 listings

Based on 80 comparable FORD FIESTA listings.

Age Depreciation
Slow Depreciation
£955/year
Mileage Impact
Slow Depreciation
£385/5k mi
Combined (10k mi/yr)
Moderate Depreciation
£1,725/yr
This Vehicle vs Model
Age-predicted: £8,775 (£-3,281)
Mileage-predicted: £5,648 (£-154)
Scenarios: 5k mi/yr £-1,340/yr | 10k mi/yr £-1,725/yr | 15k mi/yr £-2,110/yr

Based on 666 comparable listings. Slopes from smoothed depreciation curves.

89
Overall Listing Quality
Good — this listing is well-presented and informative.
Information & Buyer Appeal
Does this listing give buyers enough information to make a decision?
22/25Good
Photos
10 photos
8/10
Features & key selling points
62 listed
8/8
Technical specifications
21 specs provided (incl. 14 extended)
6/7
Competitiveness
How well does this listing compete against similar vehicles for buyer attention?
25/25Good
Clear pricing
£5,494
8/8
Monthly payment shown
£103.8/mo
4/4
Visual presentation
10 photos
5/5
Key selling points
62 features highlighted
4/4
Detailed specifications
21 specs provided
4/4
SEO Quality
Analysed from the actual dealer listing page HTML
22/25Good
Page title tag
Ford Fiesta 1.0t Ecoboost Zetec Hatchback 5dr Petr
4/4
Meta description
2018 Ford Fiesta Zetec, Manual, In Black. JUST ARR...
4/4
Canonical URL
Present
3/3
Open Graph tags
Missing or incomplete
0/3
Image alt text
89% of 18 images have alt text
3/3
Clean URL structure
SEO-friendly URL
3/3
Heading structure
1 H1 tag(s)
3/3
Indexability
Page is indexable
2/2
AI Discoverability
How findable is this listing by ChatGPT, Perplexity, Gemini, and other AI search engines?
20/25Good
Schema.org Vehicle markup
Vehicle/Car structured data found
6/6
Static HTML content
Vehicle data present in static HTML
5/5
Semantic HTML structure
Spec data in structured elements
3/4
Content depth
7275 words of text content
4/4
AI crawler access
Cloudflare detected — may block GPTBot, PerplexityBot, ClaudeBot
0/3
Bot-friendly
Assumed accessible — robots.txt not checked
2/3
How our review page compares
This Car-Search.ai listing review page scores 95+/100 on all four categories. It includes Schema.org Vehicle + Review structured data, semantic HTML, per-page meta descriptions, Open Graph tags, canonical URLs, static HTML rendering, market analysis, depreciation vectors, and rich narrative content — fully accessible to Google, ChatGPT, Perplexity, and all AI search engines.

Independent review — we are not affiliated with the dealer.

View original listing at Alisons Automotive Group →

Looking for a FORD FIESTA?

Search 50,000+ cars from UK dealers with our free AI-powered search engine

Search Now — Free

About the Dealer

Alisons Automotive Group

Berkeley, Gloucestershire GL13 9ET