2018 BMW 7 SERIES — £18,990 Listing Review

Reviewed by Car-Search.ai | 20 April 2026 | Earlswood, Solihull
£18,990
104,000 miles | Diesel | Automatic
Listing Quality
91/100
Good
vs Market Average
+5%
Above Market
Value Retention
45/100
Moderate Depreciation
Our Verdict
91 /100

This 2018 BMW 7 SERIES is listed at £18,990 by Steve Lane Cars Ltd in Earlswood. It has 104,000 miles on the clock. At 5% above the market average of £18,045, this is priced on the higher side compared to 4 similar listings. Our depreciation analysis shows this vehicle is losing approximately £1,756/year in value. The listing quality is good, with adequate photos and specifications provided.

Year 2018
Make BMW
Model 7 SERIES
Fuel Type Diesel
Gearbox Automatic
Mileage 104,000 miles
Engine 3L
Seats 5
CO2 159 g/km
Euro Status Euro 6
ULEZ Compliant Compliant
Monthly Payment £390.09/mo
Power 316 BHP
Torque 501 lbs/ft
Top Speed 155 mph
0-60 mph 5.2s
Cylinders 6
Gears 8
Combined MPG 39.2 mpg
Urban MPG 37.1 mpg
Extra Urban MPG 54.2 mpg
Length 5108mm
Width 1902mm
Height 1467mm
Wheelbase 3070mm
Kerb Weight 1870 kg
Highlights
BUY FROM HOME
All Features & Equipment (125)
BUY FROM HOME20in Alloy Wheels - Light M-Double Spoke Bi-Colour 648M £1,200Advanced Parking Package £1,100BMW Touch Command £410Electric Glass Sunroof £1,195Head-Up Display £1,150Loudspeaker System - Harman Kardon £995M Rear Spoiler £290M Sport Braking System £355Park Assist £375Sun Protection Glazing £420Surround-View £400Total value of factory fitted extras £7,890Top speed155 mph0 to 605.2 secondsEngine torque (lbs/ft)501Engine power (BHP)316Extra Urban (mpg)54.2Urban (mpg)37.1Combined (mpg)39.2Cylinders - bore (mm)84TransmissionAutomaticNumber of gears8Cylinders - stroke (mm)90CC2,993Cylinders6CO2 (g/km)159NOx (mg/km)0Standard Euro emissionsEuro 6Ultra Low Emission ZoneCompliantAir Conditioning - Automatic with Four Zone ControlAmbient LightingArmrest - Front and Rear CentreAutomatically Dimming Rear View MirrorBMW Gesture ControlBattery in Luggage Compartment with Jump Start Facility in Engine BayBootlid Operation - PoweredComfort Exit Stepless Door BrakesComfort Seats - FrontComfort Seats - RearCup Holders - Front x2 and Rear x2Digital CockpitDoor Sill Inlays - BMW M Designation IlluminatedFavourite ButtonsFloor Mats - VelourFootwell Lights - Front and RearGlove Compartment - LockableHeadlining - AnthraciteInstrument Panel - LeatherInterior Trim - Fineline Black Wood - High-Gloss with Metal EffectLumbar Support - Driver and Front PassengerM Sport Leather Steering WheelMassage Function - FrontMulti-Functional Instrument PanelMultifunction Controls for Steering WheelRain Sensor with Automatic Headlight ActivationReading Lights - Front and RearRear Fog Light - LEDSeat Heating - Front and RearSeats - Front and Rear Electric AdjustmentSmokers PackageSoft Close - TailgateSoft Close DoorsSteering Column - Electric Reach and Rake Adjustment with MemoryTwo Tone Horn19in Alloy Wheels - Light Double-Spoke Style Bi-Colour - 647MElectric Windows - Front and Rear with Open-Close Fingertip Control - Anti-Trap Facility and Comfort Closing FunctionEngine Cover with TwinPower Turbo DesignationExhaust Tailpipes - Single Quadrilateral Left and RightExterior Door Handle IlluminationExterior Mirrors - Folding with Anti DazzleExterior Trim - High Gloss ShadowlineHeated Windscreen Washer JetsLocking Wheel BoltsM Aerodynamic BodystylingM Designation on Front Side Panels - Left and RightM Sport PackageRun Flat TyresxDrive Designation on TailgateABS - Anti Lock Braking SystemAirbagsAlarm System - Thatcham 1 with Remote Control and Engine ImmobiliserAnti Roll Bars - Front and RearBMW Display KeyBrake Force DisplayChild Seat ISOFIX Attachment for the Two Outer Rear SeatsComfort Access with Smart OpenerCrash Sensor - Activating Central Locking Release - Hazard Warning Lights - Battery Safety Cut Off - Interior LightingCruise Control with Brake FunctionDSC - Dynamic Stability Control - Stabilises the Vehicle in Extreme Situations - Controls TractionDeformation Zones - Front and RearDrive Performance ControlDriving AssistantDynamic SafetyElectro-Mechanical Parking Brake with Auto-Hold FunctionFirst Aid Kit and Warning TriangleHead Restraints - Front Anti-WhiplashM Specific Key - Spare Remote Key OnlyOBC - On-Board ComputerOBD - On Board DiagnosisOil Sensor For Level and GradePDC - Park Distance Control - Front and RearReversing Assist CameraSeat Belts - Front Inertia Reel with Pyrotechnical Belt Latch Tensioner - Belt Force Limiter and Belt RetainerSeat Belts - Rear - Three with Inertia ReelSide Impact ProtectionSpeed Limit FunctionTPMS - Tyre Pressure Monitoring SystemiDrive Touch Controller with Shortcut ButtonsHeight1467mmHeight inclusive of roof railsmmLength5108mmWheelbase3070mmWidth1902mmWidth including mirrorsmmLuggage capacity (seats up) litresLuggage capacity (seats down) litresNumber of seats5Gross vehicle weight kgMax loading weightkgMax towing weight (braked)kgMax towing weight (unbraked)kgTurning circle (kerb to kerb) metresMax roof loadkgMinimum kerb weight1870 kg
Above MarketListed at £18,990 vs market average of £18,045 (+5%)
Market Low
£14,499
Market Average
£18,045
Market High
£20,495
Comparables
4 listings

Based on 4 comparable BMW 7 SERIES listings.

Age Depreciation
Slow Depreciation
£998/year
Mileage Impact
Slow Depreciation
£379/5k mi
Combined (10k mi/yr)
Moderate Depreciation
£1,756/yr
This Vehicle vs Model
Age-predicted: £24,322 (£-5,332)
Mileage-predicted: £16,678 (+£2,312)
Scenarios: 5k mi/yr £-1,377/yr | 10k mi/yr £-1,756/yr | 15k mi/yr £-2,135/yr

Based on 17 comparable listings. Slopes from smoothed depreciation curves.

91
Overall Listing Quality
Good — this listing is well-presented and informative.
Information & Buyer Appeal
Does this listing give buyers enough information to make a decision?
24/25Good
Photos
40 photos
10/10
Features & key selling points
126 listed
8/8
Technical specifications
20 specs provided (incl. 14 extended)
6/7
Competitiveness
How well does this listing compete against similar vehicles for buyer attention?
25/25Good
Clear pricing
£18,990
8/8
Monthly payment shown
£390.09/mo
4/4
Visual presentation
40 photos
5/5
Key selling points
126 features highlighted
4/4
Detailed specifications
20 specs provided
4/4
SEO Quality
Analysed from the actual dealer listing page HTML
22/25Good
Page title tag
BMW 7 Series 3.0 740d M Sport Saloon 4dr Diesel Au
4/4
Meta description
2018 BMW 7 Series M Sport, Automatic, In Black. Hu...
4/4
Canonical URL
Present
3/3
Open Graph tags
Missing or incomplete
0/3
Image alt text
96% of 53 images have alt text
3/3
Clean URL structure
SEO-friendly URL
3/3
Heading structure
1 H1 tag(s)
3/3
Indexability
Page is indexable
2/2
AI Discoverability
How findable is this listing by ChatGPT, Perplexity, Gemini, and other AI search engines?
20/25Good
Schema.org Vehicle markup
Vehicle/Car structured data found
6/6
Static HTML content
Vehicle data present in static HTML
5/5
Semantic HTML structure
Spec data in structured elements
3/4
Content depth
7765 words of text content
4/4
AI crawler access
Cloudflare detected — may block GPTBot, PerplexityBot, ClaudeBot
0/3
Bot-friendly
Assumed accessible — robots.txt not checked
2/3
How our review page compares
This Car-Search.ai listing review page scores 95+/100 on all four categories. It includes Schema.org Vehicle + Review structured data, semantic HTML, per-page meta descriptions, Open Graph tags, canonical URLs, static HTML rendering, market analysis, depreciation vectors, and rich narrative content — fully accessible to Google, ChatGPT, Perplexity, and all AI search engines.

Independent review — we are not affiliated with the dealer.

View original listing at Steve Lane Cars Ltd →

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About the Dealer

Steve Lane Cars Ltd

Earlswood, Solihull B90 1QR