2012 VOLKSWAGEN UP! — £4,150 Listing Review

Reviewed by Car-Search.ai | 6 May 2026 | Burton upon Trent, Burton-on-Trent
£4,150
69,634 miles | Petrol | Manual | Hatchback
Listing Quality
82/100
Good
vs Market Average
-4%
Fair Price
Value Retention
65/100
Slow Depreciation
Our Verdict
82 /100

This 2012 VOLKSWAGEN UP! is listed at £4,150 by RDM Direct ltd in Burton upon Trent. It has 69,634 miles on the clock. Priced in line with the market average of £4,309 based on 4 comparable listings. Our depreciation analysis shows this vehicle is losing approximately £1,204/year in value. The listing quality is good, with adequate photos and specifications provided.

Year 2012
Make VOLKSWAGEN
Model UP!
Body Style Hatchback
Colour White
Fuel Type Petrol
Gearbox Manual
Mileage 69,634 miles
Engine 1L
All Features & Equipment (89)
Top speed106 mph0 to 6013.2 secondsEngine torque (lbs/ft)70Engine power (BHP)74Extra Urban (mpg)70.6Urban (mpg)47.9Combined (mpg)60.1Cylinders - bore (mm)74TransmissionManualNumber of gears5Cylinders - stroke (mm)76CC999Cylinders3CO2 (g/km)108Standard Euro emissionsEuro 5Ultra Low Emission ZoneCompliantAir ConditioningAir Vent Surrounds - Chrome EffectBlack Pearl Upper DashboardChrome Effect Handbrake Grip ButtonChrome Effect Light and Heating SwitchesChrome Trimmed Interior Door HandlesComfort PackCup Holders - Front and RearDrivers Seat Height AdjustmentDrivers Sun Visor with Ticket HolderGloveboxHead Restraints - Front IntegratedHeated Front SeatsHeating and Ventilation System with 4 Speed FanHeight Adjustable Steering WheelInstrument Lighting - White Adjustable Panel IlluminationInterior Light DelayLuggage Compartment CoverOne Touch IndicatorRear Head Restraints x 2 - Height-AdjustableSeats - Easy Entry Sliding FrontSplit Folding Rear Backrests 60-40Steering Wheel - 3-Spoke - Leather Trimmed with Gloss Black InsertsStorage Compartments in Front DoorsSun Visors - Front Passengers with Vanity MirrorTool KitVariable Boot FloorWindscreen Wipers with Intermittent Wipe and 4 Position DelayWinter Pack15in Alloy Wheels - SpokeAnti-Theft Wheel BoltsBody Coloured BumpersBody Coloured Door HandlesDoor Mirrors - Body ColouredDoor Mirrors - Electrically Adjustable and HeatedElectric Windows - FrontHeadlights - Beam RegulatorHeated Rear WindowParking LightsTinted Glass - Heat InsulatingTyre Mobility KitHeight1489mmHeight inclusive of roof railsmmLength3540mmWheelbase2420mmWidth1910mmWidth including mirrorsmmLuggage capacity (seats up) litresLuggage capacity (seats down) litresNumber of seats4Gross vehicle weight kgMax loading weightkgMax towing weight (braked)kgMax towing weight (unbraked)kgTurning circle (kerb to kerb) metresMax roof loadkgMinimum kerb weight929 kgABS - Anti-Lock Braking SystemASR - Anti Slip RegulationAirbags - DriverAirbags - Front PassengerAirbags - Side Head and Thorax for Front PassengerCentral Locking - Remote with 1 Remote KeyDifferential Lock - ElectronicDigital ClockESP - Electronic Stability ProgrammeElectronic Engine ImmobiliserHBA - Hydraulic Brake AssistHill Hold AssistISOFIX Child Seat Preparation for 2 Rear SeatsRear Wash Wipe with Intermittent WipeSeatbelt ReminderTrip Computer
At MarketListed at £4,150 vs market average of £4,309 (-4%)
Market Low
£2,995
Market Average
£4,309
Market High
£5,795
Comparables
4 listings

Based on 4 comparable VOLKSWAGEN UP! listings.

Age Depreciation
Holding Value
£389/year
Mileage Impact
Slow Depreciation
£408/5k mi
Combined (10k mi/yr)
Slow Depreciation
£1,204/yr
This Vehicle vs Model
Age-predicted: £4,385 (£-235)
Mileage-predicted: £5,581 (£-1,431)
Scenarios: 5k mi/yr £-797/yr | 10k mi/yr £-1,204/yr | 15k mi/yr £-1,612/yr

Based on 67 comparable listings. Slopes from smoothed depreciation curves.

82
Overall Listing Quality
Good — this listing is well-presented and informative.
Information & Buyer Appeal
Does this listing give buyers enough information to make a decision?
23/25Good
Photos
21 photos
10/10
Features & key selling points
89 listed
8/8
Technical specifications
6 specs provided
5/7
Competitiveness
How well does this listing compete against similar vehicles for buyer attention?
19/25Good
Clear pricing
£4,150
8/8
Monthly payment shown
Not shown
0/4
Visual presentation
21 photos
5/5
Key selling points
89 features highlighted
4/4
Detailed specifications
6 specs provided
2/4
SEO Quality
Analysed from the actual dealer listing page HTML
22/25Good
Page title tag
Volkswagen Up! 1.0 High Up! Hatchback 3dr Petrol M
4/4
Meta description
2012 Volkswagen Up! High Up!, Manual, In White. HT...
4/4
Canonical URL
Present
3/3
Open Graph tags
Missing or incomplete
0/3
Image alt text
95% of 40 images have alt text
3/3
Clean URL structure
SEO-friendly URL
3/3
Heading structure
1 H1 tag(s)
3/3
Indexability
Page is indexable
2/2
AI Discoverability
How findable is this listing by ChatGPT, Perplexity, Gemini, and other AI search engines?
18/25Good
Schema.org Vehicle markup
Vehicle/Car structured data found
6/6
Static HTML content
Vehicle data present in static HTML
5/5
Semantic HTML structure
Generic div/span markup — harder for AI to parse
1/4
Content depth
6900 words of text content
4/4
AI crawler access
Cloudflare detected — may block GPTBot, PerplexityBot, ClaudeBot
0/3
Bot-friendly
Assumed accessible — robots.txt not checked
2/3
How our review page compares
This Car-Search.ai listing review page scores 95+/100 on all four categories. It includes Schema.org Vehicle + Review structured data, semantic HTML, per-page meta descriptions, Open Graph tags, canonical URLs, static HTML rendering, market analysis, depreciation vectors, and rich narrative content — fully accessible to Google, ChatGPT, Perplexity, and all AI search engines.

Independent review — we are not affiliated with the dealer.

View original listing at RDM Direct ltd →

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About the Dealer

RDM Direct ltd

Burton upon Trent, Burton-on-Trent DE14 1RN