2012 FORD KUGA — £4,500 Listing Review

Reviewed by Car-Search.ai | 30 April 2026 | Burton upon Trent, Burton-on-Trent
£4,500
94,941 miles | Diesel | Manual | SUV
Listing Quality
82/100
Good
vs Market Average
-30%
Below Market
Value Retention
45/100
Moderate Depreciation
Our Verdict
82 /100

This 2012 FORD KUGA is listed at £4,500 by RDM Direct ltd in Burton upon Trent. It has 94,941 miles on the clock. At 30% below the market average of £6,384, this looks competitively priced based on 20 comparable listings. Our depreciation analysis shows this vehicle is losing approximately £2,365/year in value. The listing quality is good, with adequate photos and specifications provided.

Year 2012
Make FORD
Model KUGA
Body Style SUV
Colour Black
Fuel Type Diesel
Gearbox Manual
Mileage 94,941 miles
Engine 2L
All Features & Equipment (85)
Top speed121 mph0 to 609.3 secondsEngine torque (lbs/ft)236Engine power (BHP)161Extra Urban (mpg)55.4Urban (mpg)37.2Combined (mpg)47.1Cylinders - bore (mm)85TransmissionManualNumber of gears6Cylinders - stroke (mm)88CC1,997Cylinders4CO2 (g/km)159Standard Euro emissionsEuro 5Ultra Low Emission ZoneNon CompliantAir Conditioning - Dual Zone Electronic Automatic Temperature ControlAutomatic Dimming Rear View MirrorAutomatic Rain Sensing WipersCentre Console - Sliding ArmrestCourtesy Light - Footwell IlluminationCourtesy Light - Front and Rear Reading LightsCourtesy Light - LED Overhead with Theatre Style Dimming Ambient LightingDrivers Seat Lumbar SupportFloor Mats - Carpet - FrontGearshift Knob - LeatherHeated Driver and Passenger SeatsLarge Stowage BinPower Adjustable Driver SeatRear Seat - Folding Centre Armrest with 2 Integrated Cup Holders and Flip up StorageSeats - 60-40 Rear Split BackSteering Column - Rake and Reach AdjustmentSteering Wheel - 4 Spoke Leather TrimmedSteering Wheel - MultifunctionStorage - Upper Instrument PanelStowage Pockets - Front SeatbackVariable Dimming of Instrument Cluster and Radio Screen Display18in Alloy WheelsBody Colour Exterior MirrorsDoor Lever - AluminiumDoor Mirrors - Electrically Operated and HeatedDoor Mirrors - Puddle LightsDoor Mirrors with Integrated IndicatorsElectric Windows - Front and Rear with One TouchFront Upper Grille - ChromeFront lower grille - Moondust Silver colour surroundHeated Front WindscreenHeated Washer JetsLocking Wheel NutsPanorama RoofRear Spoiler - Body ColourScuff plates - front moondust silver colourSpare Wheel - Mini SteelTinted Glass - GreenHeight1710mmHeight inclusive of roof railsmmLength4443mmWheelbase2690mmWidth2128mmWidth including mirrorsmmLuggage capacity (seats up) litresLuggage capacity (seats down) litresNumber of seats5Gross vehicle weight kgMax loading weightkgTurning circle (kerb to kerb) metresMax roof loadkgMinimum kerb weight1614 kgABS - Anti-lock Braking SystemAirbags - Front PassengerAirbags - Front and 2nd Row CurtainAirbags - Side ImpactAlarm - Thatcham Category 1 with Volume Sensing and PerimeterBounce-Back SensorsCruise ControlDrivers AirbagEBA - Emergency Brake AssistEBD - Electronic Brakeforce DistributionESP - Electronic Stability ProgrammeEmergency Brake WarningFord Easy-Fuel Capless Refuelling SystemIPS - Intelligent Protection SystemISOFIXRemote Central LockingTraction Control - TC
Below MarketListed at £4,500 vs market average of £6,384 (-30%)
Market Low
£3,995
Market Average
£6,384
Market High
£8,995
Comparables
20 listings

Based on 20 comparable FORD KUGA listings.

Age Depreciation
Slow Depreciation
£962/year
Mileage Impact
Moderate Depreciation
£701/5k mi
Combined (10k mi/yr)
Moderate Depreciation
£2,365/yr
This Vehicle vs Model
Age-predicted: £6,046 (£-1,546)
Mileage-predicted: £8,567 (£-4,067)
Scenarios: 5k mi/yr £-1,663/yr | 10k mi/yr £-2,365/yr | 15k mi/yr £-3,066/yr

Based on 358 comparable listings. Slopes from smoothed depreciation curves.

82
Overall Listing Quality
Good — this listing is well-presented and informative.
Information & Buyer Appeal
Does this listing give buyers enough information to make a decision?
23/25Good
Photos
55 photos
10/10
Features & key selling points
85 listed
8/8
Technical specifications
6 specs provided
5/7
Competitiveness
How well does this listing compete against similar vehicles for buyer attention?
19/25Good
Clear pricing
£4,500
8/8
Monthly payment shown
Not shown
0/4
Visual presentation
55 photos
5/5
Key selling points
85 features highlighted
4/4
Detailed specifications
6 specs provided
2/4
SEO Quality
Analysed from the actual dealer listing page HTML
22/25Good
Page title tag
Ford Kuga 2.0 TDCI Titanium X Suv 5dr Diesel Manua
4/4
Meta description
2012 Ford Kuga Titanium X, Manual, In Black. PAN R...
4/4
Canonical URL
Present
3/3
Open Graph tags
Missing or incomplete
0/3
Image alt text
98% of 109 images have alt text
3/3
Clean URL structure
SEO-friendly URL
3/3
Heading structure
1 H1 tag(s)
3/3
Indexability
Page is indexable
2/2
AI Discoverability
How findable is this listing by ChatGPT, Perplexity, Gemini, and other AI search engines?
18/25Good
Schema.org Vehicle markup
Vehicle/Car structured data found
6/6
Static HTML content
Vehicle data present in static HTML
5/5
Semantic HTML structure
Generic div/span markup — harder for AI to parse
1/4
Content depth
6935 words of text content
4/4
AI crawler access
Cloudflare detected — may block GPTBot, PerplexityBot, ClaudeBot
0/3
Bot-friendly
Assumed accessible — robots.txt not checked
2/3
How our review page compares
This Car-Search.ai listing review page scores 95+/100 on all four categories. It includes Schema.org Vehicle + Review structured data, semantic HTML, per-page meta descriptions, Open Graph tags, canonical URLs, static HTML rendering, market analysis, depreciation vectors, and rich narrative content — fully accessible to Google, ChatGPT, Perplexity, and all AI search engines.

Independent review — we are not affiliated with the dealer.

View original listing at RDM Direct ltd →

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About the Dealer

RDM Direct ltd

Burton upon Trent, Burton-on-Trent DE14 1RN